Corporate Social Responsibility - What does it mean? CSR is about how companies manage the business processes to produce an overall positive impact on society. The World Business Council for Sustainable Development in its publication "Making Good Business Sense" by Lord Holme and Richard Watts‚ used the following definition. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR‚ in the global vision of all the stakeholders‚ in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities‚ and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries to persuade
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Role of Higher Educational Institutions in Corporate Social Responsibility By Ms. Susan Abraham Assistant Professor‚ SCMS School of Technology and Management‚ SCMS Campus‚ Muttom‚ Aluva ’ 683106 Email: susan2112@gmail.com Phone: 9495114276 Abstract Higher educational institutions in India have been contributing to the knowledge base of our country. They have been enrolling students at the rate of 10 percent in the year 2007. Privatisation of these institutions has brought in
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Corporate Social Responsibility: Indian Experience Dr. Devendra Kumar Assistant Professor L. N. Mishra College of Business Mangement‚ Muzaffarpur Email: devenswamy@rediffmail.com Prologue: India is a fast growing economy and is booming with national and multinational firms. At the same time‚ the Indian land also faces social challenges like poverty‚ population growth‚ corruption‚ illiteracy just to name a few. Therefore it is all the more imperative for the Indian companies to be sensitized
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Ethel‚ started making candy in their Tacoma‚ Washington kitchen 100 years ago and a lot has changed in the cocoa industry since the company’s beginning. Mars iconic brands include M&Ms‚ Snickers‚ Dove‚ Galaxy‚ Mars‚ Milky Way and Twix. There are 36 brands in total and 28 manufacturing sites. Mars “principles in action” philosophy is not only about being a market leader‚ but also an industry leader in other areas including cocoa production and sustainability. Mars Chocolate Sustainability Efforts
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criticism over the healthiness of its products‚ the company has modified its menu to include healthier alternatives such as salads‚ wraps‚ and fruits (McDonald’s). The Fast food industry is somewhat fragmented. The seven major competitors only account for 47% of total revenues; McD has 13% of The Fast Food Restaurant industry. The Quick Service Restaurant and Fast Food Hamburger Restaurant category are extremely competitive because each Fast Food Hamburger Restaurant offers similar menus and prices
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including the traditional perspective‚ the resource-based view‚ and the stakeholder view. PY 3. Understand strategy formulation at the corporate‚ business‚ and functional levels. 4. Explain the difference between strategic thinking and strategic planning. CO 5. Characterize and explain the key players in the lodging and foodservice industries. 2 CHAPTER 1 ■ STRATEGIC MANAGEMENT FEATURED STORY MCDONALD’S PLAN TO WIN After 50 years of operation‚ McDonald’s is revitalizing
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before the incident. 2. A. Bank of Montreal. The Bank of Montreal has a stronger presence and relationship with First Nations‚ and multicultural communities. They are even on the Canadian Council for Aboriginal Business’s Progressive Aboriginal Relations program‚ and are a Gold member. This means that they lead in the advancement and interest in First Nations employees‚ customers‚ and partners and suppliers. Women are well respected and BMO is even purchasing green electricity and building new buildings
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The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose The Authors Laura Spence‚ Centre for Research into Sustainability‚ School of Management‚ Royal Holloway‚ University of London‚ Egham‚ UK Michael Bourlakis‚ Business School‚ Brunel University‚ Uxbridge‚ UK Acknowledgements The research on which this paper is in part based was funded by the Institute for Business Ethics. The authors would like to thank seminar participants at Cardiff Business
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Journal of Business Ethics (2009) 88:119–132 DOI 10.1007/s10551-008-9825-x Ó Springer 2008 Chinese Consumers’ Perception of Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the
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