11-1 11-1 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Chapter Chapter 99 Pricing Products: Pricing Strategies Copyright 1999 Prentice Hall Price Price -- Quality Quality Strategies Strategies 11-2 11-2 Price Quality Higher Lower Higher Lower Premium Strategy Good-Value Good-Value Strategy Strategy Overcharging Overcharging Strategy Strategy Economy Economy Strategy Strategy Copyright 1999 Prentice Hall New New Product Product Pricing Pricing Strategies
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CHAPTER 9 THE COST OF CAPITAL (Difficulty: E = Easy‚ M = Medium‚ and T = Tough) Multiple Choice: Problems Easy: Cost of common stock Answer: d Diff: E [i]. Bouchard Company ’s stock sells for $20 per share‚ its last dividend (D0) was $1.00‚ and its growth rate is a constant 6 percent. What is its cost of common stock‚ rs? a. 5.0% b. 5.3% c. 11.0% d. 11.3% e. 11.6% Cost of common stock Answer: b Diff: E [ii]. Your company ’s stock
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Chapter 9 Latin America Shock therapy in economics • Economic shift from a government-dominated economy to a market economy. What are the policies? • Privatize state owned businesses • Eliminated Price Controls • “Liberalize” Trade to introduce competitive pricing into the economy (Remove Tariff Barriers) • Privatization from 500 to 25 business from 1973 to 1980 • Drastic Budget Reductions • Radical restricting of the public sector and reduction in its spending
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Chapter 9 Psychology Thinking? Cognition: All mental activities associated with processing understanding and communicating Concept: A mental grouping of similar object events and people Prototype: mental imagine that incorporate all the features that we associate with the concept How do we solve problems? Algorithms: Step by step procedure that guarantees a solution. How does it work? Heuristics: Quicker‚ more efficient but more prone to error. “Rule of Thumb” Strategy Insight: When
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regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC countries are experiencing growth with a resulting
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Chapter 9 Question 1 | | 0 / 1 point | In the control matrix M-1 stands for missing process number one. | | True | | | False | Question 2 | | 0 / 1 point | In the control matrix‚ the rows represent: | | control goals of the operations process | | | recommended control plans including both present and missing controls | | | control goals of the information process | | | control goals of the management process | Question 3 | | 0 / 1 point | A control report
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Chapter 9 Jane is slightly better‚ and Elizabeth sends word to Longbourn for her mother to visit. Having assured herself that Jane is not very ill‚ Mrs Bennet will not allow her to return home‚ “we must not think of moving her...trespass...your kindness.”Mr.Bingley thinks highly of his family and expects his sisters to have his ideals. “My sister...will not hear of her removal.”Bingley’s conversation to Mrs.Bennet regarding Jane’s health shows that he responds as a lover rather than a host. Mrs
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------------------------------------------------- Chapter 15 Capital Structure Decisions ------------------------------------------------- ANSWERS TO END-OF-CHAPTER QUESTIONS 15-1 a. Capital structure is the manner in which a firm’s assets are financed; that is‚ the right-hand side of the balance sheet. Capital structure is normally expressed as the percentage of each type of capital used by the firm--debt‚ preferred stock‚ and common equity. Business risk is the risk
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FreeMarkets Online Case Marketing Management‚ 45-720‚ Section A‚ Group 2 Arnab Basu Malcolm Johnson Douglas Meislahn Nicholas Reid Robert Schmidt 02/08/05 Marketing Management‚ 45-720‚ Section A FreeMarkets Online Case A. Basu‚ M. Johnson‚ D. Meislahn‚ N. Reid‚ R. Schmidt Executive Summary FreeMarkets Online is faced with developing a strategy that will increase revenues from $1.8 in 1997 to $6 million in 1998. To accomplish this tripling of their revenue streams‚ FreeMarkets Online
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HBR.ORG Do You Know Your Cost of Capital? Probably not‚ if your company is like most by Michael T. Jacobs and Anil Shivdasani July–AuGust 2012 reprinT r1207L For arTicLe reprinTs caLL 800-988-0886 or 617-783-7500‚ or visiT hbr.org Do You Know Your Cost Of Capital? probably not‚ if your company is like most by Michael T. Jacobs and Anil Shivdasani W With trillions of dollars in cash sitting on their balance sheets‚ corporations have never had so much money. How executives
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