Discuss the relative merits of and problems with: a. Rating and ranking scales Rating scales are used when participants score an object or indicant without making a direct comparison to another object or attitude. Possible problems of rating scales include leniency‚ central tendency and the halo effect. Ranking scales are used to tap preferences between two or items‚ which compares qualities of many items. However‚ participants may become careless using this scale‚ causing
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MINI PROJECT ON TOPIC NEW SOFT DRINK LAUNCH IN HYDERABAD SUBMITTED TO‚ PROF. SHANTHAN BY‚ D.PRATHIK REDDY M.PAVAN REDDY Supreme beverages limited EXECUTIVE SUMMARY: This includes the company profile and its products. This also consists the target market and the segment. The company has identified the need of the soft drinks especially for the children. So the company wants to introduce the new product into the market for children but the company does not wants to confine to
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TUTORIAL MODEL ANSWERS Chapter 9 1. Identify and describe three major enterprise applications. Enterprise systems‚ customer relationship management‚ and supply chain management are three enterprise applications. Enterprise systems are based on a suite of integrated software modules and a common central database. Enterprise systems utilize enterprise software to support financial and accounting‚ human resources‚ manufacturing and production‚ and sales and marketing processes. Enterprise
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Cost of Capital questions and practice problems Questions 1. What does the WACC measure? 2. Which is easier to calculate directly‚ the expected rate of return on the assets of a firm or the expected rate of return on the firm’s debt and equity? Assume you are an outsider to the firm. 3. Why are market-based weights important? 4. Why is the coupon rate of existing debt irrelevant for finding the cost of debt capital? 5. Under what assumptions can the WACC be
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Case # 4.64 Huge Company Tooling Business Unit (TBU) Choice of Cost System Huge Company ’s tooling business unit manufactures metal and carbon fiber parts for the company ’s major products. They currently use the Functional-Based Costing system or FBC. In this costing system they compute a combined labor and overhead cost per labor hour and charges each job based on the number of labor hours used. This labor-based charge is added to the materials cost to calculate the total job cost.
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Nike‚ a company headquartered in Beaverton‚ Oregon‚ is a major force in the sports footwear and fashion industry‚ with annual sales exceeding $ 12 billion‚ more than half of which now come from outside the United States. The company was co-founded in 1964 by Phil Knight‚ a CPA at Price Waterhouse‚ and Bill Bowerman‚ college track coach‚ each investing $ 500 to start. The company‚ initially called Blue Ribbon Sports‚ changed its name to Nike in 1971 and adopted the “Swoosh” logo recognizable
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‘The effects Physical Activity has on children/teenagers with special needs’ ‘ Abstract ……………….. ……………………………………………………Page 3 Introduction………………………………………………………………….Page 4 Literature Review 1.0………………………………………………………...Page 5 Introduction of literature review 1.1…………………………………………Page 5 Types of disabilities and barriers to overcome when teaching the children 1.2…………………………………………. . …Page 6‚ 7 The benefits of physical activity 1.3……………………………………… ...Page 8 Special Olympics Ireland Quotes
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MINI CASE P. 105-106 Garners Platoon Mental Health Care‚ Inc. Liquidity Ratios The liquidity ratios of the firm are slightly below the industry averages. This is due to inventory and accounts receivable making up a significantly larger portion of the current assets than cash and marketable securities. This may be indicative of a problem with inventory management and/or collection on accounts. Asset Management Ratios With this company the inventory management ratios further indicate that
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PLAN PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision
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Puyricard Fine Chocolate. Puyricard is a premium chocolate-maker. It produces and sells fine handmade chocolates‚ calissons and confectionary through its own retail network (14 stores in France: 12 in Provence‚ 2 in Paris)‚ wholesales and website. It is the French leader for craft chocolate‚ with an annual production of 120 tons of chocolate and a turnover of 6‚9 million euros. The company is family-owned and run by the sons of the founders. It was created 40 years ago and the CEO‚ Tanguy Roelandts
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