Syllabus School of Business MKT/431 Version 1 Small Business Marketing Schedule:12/04/2013 - 01/15/2014 Campus: PUERTO RICO CAMPUS Group ID: BS0613WE 3 Credits 36 Contact Hours Copyright © 2009 by University of Phoenix. All rights reserved. Course Description Knowing your customer‚ growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities‚ creating value
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1. Question : (TCO A‚ B‚ C) Describe a value proposition and provide an example. How important is value to the consumer? Student Answer: A value proposition is a business or marketing statement that promises a value that the customer needs and will benefit from as a result. It is the marketing strategy to convince the consumer why the product or service is needed. An example of a value proposition is a company that may offer access to customer service 24 hours a day. Another more specific
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Answer Sometime the reality of buying a specific product may be quite different from our perceptions of the product concerned. As we know‚ perception is a process‚ an individual will use his perceptual process from the presence of many environmental stimuli to select and organize into a suitable image‚ and the images also can reasonable explanation.The main physiological perceptual and cognitive factors including vision‚ scent‚ sound‚ touch‚ taste and so on. These all will affect the consumer decision
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Marketing University of Phoenix Marketing Marketing is the strategic planning a company or entrepreneur does before launching a product to the public. Many consumers when hearing the word marketing confuse it with advertising which is a part of marketing a product but only a small part of the process and usually the results of research and product development. Marketing is the development of a concept not the advertising of that concept. The strategic plan behind a good marketing program
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performance and guidelines by providing proper instructions in operating the backhoe. However‚ Jim’s work quality was deficient in breaking waterlines or digging up underground telephone lines. According to Blanchard & Thacker (2013‚ p. 151) table 5-4 would have been cheaper in a training program‚ then constantly paying for the damage Jim imposed upon the
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Ch. 4 Practice Problems 11‚ 14‚ & 18 11. List the five steps of hypothesis testing‚ and explain the procedure and logic of each. The first step in testing hypotheses is to take the question at hand and turn it into a pair of theories that can be tested; the question is stated as a research hypothesis‚ and as a null hypothesis about the populations to be studied. The purpose behind this is to establish something to test the research hypothesis against‚ and essentially proving that the opposite
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International Financial Reporting Standards Jose L. Gomez Accounting Capstone March 26‚ 2015 Abstract The FASB and IFRS continually improve upon accounting standards and rulings in an effort to converge GAAP with international standards. In fact‚ several standard and ruling updates are being contemplated at this moment through pending discussions and through exposure drafts (PWC‚ 2011-2015); we will review a few of these in the next few paragraphs Differences between GAAP and IFRS First we
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Angela Singleton HSM 220 January 27‚ 2015 Employee Reward System When it comes to most employees those that are rewarded in some type of way when doing a good at their job tend to be more successful and get more work done on a daily basis‚ as well as their work being of better quality because they are working harder to get it done the right way. The reason why rewards work better is because if they want the reward enough then they do what they have to do to make sure that they are rewarded
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Monitoring Employees on Networks Leslie Rocha IT 205 10/14/2011 Mitchell Harris Monitoring Employees on Networks I believe that e-mail usage with an organization is beneficial to all parties within an organization. Its main purpose is for communications between employees‚ management‚ and clients. It is a tool used from a PC to a PC or MAC which is sent and received in seconds‚ As far as the downside of e-mail usage can be the information being sent and received and the privacy issues. Organizations
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INDIVIDUAL NEWS ARTICLE CARLOS GOMEZ ECO/372 3/03/2014 DARYLL BAKER INDIVIDUAL NEWS ARTICLE The news article I would like to talk about is Real Estate and Rates. Real Estate is the heart of the economy for the United States of America. Lot of businesses and jobs relay on the Real Estate market. The way the Real Estate market works in the US‚ is very critical. It can move and change dramatically. For example when the rates also known as APR are low‚ and the Real Estate market equity sky
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