Marketing: “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.” “Managing profitable customer relationships”. Creating‚ delivering‚ and communicating superior customer value Evolution: Production (none)‚ sales (one way‚ marketing (two way) What can be marketed: Goods‚ Services‚ Places‚ Persons‚ Ideas‚ Events‚ Organizations‚ Information‚ Experiences. Mkt Myopia: Focusing on short-term
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have A route to a network –Destination unreachable – Code network unreachable Which Cisco IOS Show Command Aids in the troubleshooting of routing protocols Displaying Information on which protocols is enabled and as well as passive interfaces- Show IP protocolS IPV6 Broadcast address are used in a similar manner to IPV4 Broadcast address – FalSE Inverse ARP In frame relay provides –Mapping of the layered III address And And the layer two Addresses Which One of the following is anEncapsulation
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and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake retailing activities Ex. Ralph Lauren operates its own stores Friday‚ January 18‚ 2008 *4 Functions of a Retailer* 1. Provides an assortment of products and services 2. Breaking Bulk Breaking down large shipments so products can be distributed accordingly 3. Holding Inventory to keep inventory ready for purchase; works hand-in-hand with "breaking
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from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that the shampoo is used at home‚ but it is not specified clearly. 1
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Assignment 1 1.) Please write me a paragraph explaining your understanding of the difference between the terms "production management" and "operations management". In the past‚ operations dealt primarily with manufacturing industries. The operations process within manufacturing industries deals with the inputs of raw materials‚ energy‚ labor‚ and capital which then are transformed into finished goods. Production management is the planning/organizing/management of systems related primarily to
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Recycling or renewing of used cooking oil is an important concern. Oil is lighter than water and tends to spread into thin and broad membranes which hinder the oxygenation of water. Because of this‚ a single litre of oil can contaminate as much as 1 million litres of water. Also‚ oil can congeal on pipes provoking blockages. Because of this‚ cooking oil should never be dumped in the kitchen sink or in the toilet bowl. One of the processes in renewing and cleansing of used cooking oil is called
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Assignment #3 – Trademarks “Naming the Edsel” “Claiborne Asks Web Surfers to Name New Line” Please provide the following information‚ briefly answering each of the questions asked: PART I: [40 pts] 1. Conduct a search for US trademark registrations and applications owned by Liz Claiborne. This can be done online at the U.S. Patent and Trademark Office (USPTO) website‚ www.uspto.gov. You want to look for the Trademark Electronic Search System (TESS)‚ and conduct a basic search. [8
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Austin Hale Gerald Lung 4 September 2014 BUS 281 Broadening market research One key way to increase marketing strategies‚ Wesley could hire a high school student who is still close to the age groups and have that person develop activates and ideas to ignite interest in the young children. He should hire a high school student because the high school student is still naive and could still would be able to develop ideas that would capture the young child’s interest. Increasing customer retention An
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Paper on Marketing Plan for a New Plant Nursery in our Marketing Management course. Then we started working on this report as a part of our course. So this is where the report basically originated. • Objective of the study: We are making this report as a part of our marketing management course. Generally we are learning about market’s total situation including Branding‚ 4P’s‚ Segmentation‚ Promotion‚ and so many market factors in this course. So by this report on marketing plan we will
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Current State of Mobile IP Adam R. Martin AXIA College of University of Phoenix INTRO TO W-LAN TECHNOLOGIES (AXIA) JASON STOKLOSA April 15‚ 2009 I have found myself wondering about the current state of Mobile IPs. What is Mobile IP? According to SearchMobileComputing.com (2007)‚ “Mobile IP is an Internet Engineering Task Force communications protocol that is designed to allow mobile device users to move from one network to another while maintaining their permanent IP address.” This means
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