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Ip Starategy Paper
Assignment #3 – Trademarks
“Naming the Edsel”
“Claiborne Asks Web Surfers to Name New Line”

Please provide the following information, briefly answering each of the questions asked:

PART I: [40 pts]

1. Conduct a search for US trademark registrations and applications owned by Liz Claiborne. This can be done online at the U.S. Patent and Trademark Office (USPTO) website, www.uspto.gov. You want to look for the Trademark Electronic Search System (TESS), and conduct a basic search. [8 pts] a. Is the C2.0 mark listed? b. If so, what is the current status: LIVE or DEAD? c. What was the filing date? d. What was the date of first use in interstate commerce? e. What was the registration date?
Alternative to Question #1: 2. If you did not find the mark by searching on the owner, try searching on the mark. f. What is the current status of the registration/application: LIVE or DEAD? Dead g. What was the filing date?
August 18, 1999 h. What was the date of first use in interstate commerce?
20000200
i. What was the registration date?
March 19, 2002

3. What is the reason for this current status? Specifically: j. What document was required to be filed?
Declaration of Use/Application for Renewal k. What was the deadline for filing the document?
Between the 9th and 10th years after the registration date. l. Was the document filed? If so, when was it filed? If not, when did the registration become abandoned? [10 pts]
No; Abandoned October 26, 2012

4. Did the company apply to register the marks Claiborne Urban or Claiborne Metro? [2 pts] m. If so, when were they filed?

5. Do a trademark search on the mark EDSEL owned by Ford Motor Company. n. Do you find a registration for EDSEL as used for automobiles? Provide a possible plausible explanation for your result. [10 pts]
No; The trademark is a representation of a real

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