DARDEN CONSULTING CASE BOOK 2012-2013 EDITION TABLE OF CONTENTS 1. The Consulting Case Interview 1. Structure of the Case Interview 2. Frameworks 3. The Math 2. Company Overviews & Interview Processes 3. Practice Cases 1. 2. 3. 4. 5. 6. 7. Bike DVD Rental Service in NYC Dry Wall Competitive Threat Organ Donation Case Central Power Chemicals‚ Inc. Hospital Profitability Contact Lens Manufacturer Growth TABLE OF CONTENTS (CONT’D) 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. E-commerce
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The Boston Matrix The Boston Matrix is a tool used by marketing managers to make decisions on which products within their portfolio that they should market and under what category on the Boston Matrix they fall into. There are four sections to the Boston Matrix‚ problem child‚ stars‚ dogs and cash cows. Each category is different to one another as they represent different products on how they are selling. The Boston Matrix can be useful to a business like Cadburys as they have a wide range of
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Evaluating Training Debra Wilcox Johnson Johnson & Johnson Consulting “Learning new behavior – new or enhanced skills – is the most powerful outcome of training. Behavioral change is the most difficult outcome to achieve‚ but may be the most important.” Evaluating the outcomes of training is a challenging task. The goal is to assess changes in three areas: knowledge‚ attitude‚ and behavior. Acquiring knowledge–concepts or facts–ranges from orientation to becoming an expert. Changing
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Solberri Hotel January 20 2012 This report is in response to the request by Solberri hotel group for a review of its facing issues and identification of possible solutions. Consulting report STATE OF AFFAIRS Solberri is a group of resort hotels registered as a listed company with 12 resort hotels in Europe. Established in the 1980s‚ it had run successfully until 2003 and also incurred losses in 2005 and 2006. To improve the situation‚ Solberri implemented strategy changes to the
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THE IMPLEMENTATION PHASE OF A CONSULTING PROCESS The implementation phase is the FOURTH phase of the consulting process. The basic purpose of any consulting assignment is to implement changes that are real improvements from the client’s point of view. Implementation is easy where the consultant and the client collaborated closely during the earlier phases‚ as the client can rarely reject proposals that are the product of joint work. Implementation works well if corrective measures were
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Andersen Consulting - Strategic Services Cosmetics Case Situation: BeautyAsia (BA) is a health and beauty consumer products company headquartered in Malaysia. It manufactures and sells a line of cosmetic products ideally suited for the Malaysian marketplace. Although it has been a successful company for over twenty years‚ it has been losing money for the past two years and its market share has declined. The CEO has asked you to assist in diagnosing the problem and generating a few possible solutions
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Upon graduation‚ I plan to enter the career field of Political Consulting. To effectively enter this career path‚ I will need to not only obtain marketing skills but also market myself. The field of work is continuously evolving as new skills are becoming required to enter the field. In order‚ to be successful it is necessary to know how voters/consumers think about their decisions‚ how to brand‚ and how to form advertising and marketing strategies to reach the goal of winning an election. These
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nothing that I could do except praying for victims. However‚ when I had a summer vacation on July 2011‚ I had a chance to devote my time to join volunteer group in the devastating area‚ Japan. When I first got the most affected area‚ most of constructions such as houses and building were just disappeared as if it never exists. Our volunteer group mainly reconstructed the houses and buildings‚ and carried off rubles. I was surprised that there was also over hundred of people from the U.S came to help
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British troops and the Bostonians‚ it was called The Boston Massacre. 6 were killed and 5 were injured both troops and citizens. Some people have tried to blame this war on the citizens and most blame it on the soldiers. The bostonians started the fight but they most likely didn’t think that it would escalate to the point it did. They took advantage of the soldier in acting in this way and got what they deserved. On the day of the Boston Massacre the bostonians were reported to be throwing
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The Boston Marathon bombing was a tragic event in history. Many people died and America will never forget it. No one expected these things to happen it was just an ordinary day‚ then bang things blew up. First responders ran on the site in all the kayas. The event was a horrible act of Islamic terrorism. It was a big day‚ a very big and important race was about to take place. Some runners had come and passed the finish line‚ and some were about to finish. Out of nowhere a bomb went off and 12 seconds
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