The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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The concept of health promotion delineates the method of empowering people to increase control over‚ and to advance their own overall health. The main purpose of health promotion is to heighten people’s motivation to strive for optimal health‚ while assisting them in making lifestyle modifications that will help them advance their wellbeing to an ideal state. Modifications of the unfavorable way of living can be enabled through a combination of strategies and learning experiences
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion of sales promotion in Nestlé Bangladesh Limited
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This assignment will focus on the effects of health promotion within the public sector and how obesity is being tackled amongst health professionals by promoting healthy lifestyles‚ and reducing the morbidity and mortality rates of obesity related diseases. Using Maryon-Davis’ Obesity Model to systematically review the literature and furthermore evaluate the nurse’s role in promoting the highlighted issue‚ with any future proposals to improve practice between nurses. The World Health Organisation
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C orporation T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow‚ a limited m enu ( burgers a nd s hakes for 19~‚ s odas a nd fries for 1 0~)‚ a nd "your food rea dy b y t he time y ou’d p aid for it." As one early m anager r ecalled‚ " Our w indows faced front s o w e c ould see customers d riving in. With t he l imited m enu‚ w e p retty m uch k new w hat t hey’d o rder a nd w e’d have it ready." In the 19605 a nd 1970s‚ Burger King d eveloped an assembly-line
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Health Promotion In this reflection essay I will discuss about health promotion activity which took place during my placement in St’Clare Centre ‚Glassnevin‚ Ballymun. Health promotion allows one to empower and educate individuals to make lifestyle choices and changes to promote their health and help prevent disease (Naidoo and Wills 2000). This can be challenging when individual health beliefs differ. According to Whitehead (2004) the concept changes with demands‚ it is delivered by health workers
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And furthermore‚ CSR programme can improve the productivity and reduce the producing cost for the company. For these reasons‚ all kinds of business have began to focus on their CSR programme as responding to the sociality concerns in various ways. Burger King Corporation (BKC) is a global chain of hamburger fast food restaurants. BK is founded in 1954 by James McLamore and David Edgerton. In the end of 2012‚ it has a total of 12‚700 outlets in 73 countries. Recently‚ BKC has just arrived to Vietnam
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Suicide is defined by the World Health Organization as the act of deliberately killing oneself. It affects individuals most frequently among those aged 15-44 years. Risk factors include undiagnosed and untreated depression‚ alcohol or substance abuse‚ family history‚ previous suicide attempt. Another major risk factor psychologists have recognised for some time that a person’s occupation shows a significant role. Suicide rates have tended to be remarkably high in professions that provide easy access
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health promotion and how they are applied in nursing practice. Taylor and field‚ (2007 page 3) suggest that sociology is the ‘study of companionship or social relations’‚ while Walker et al‚ (2007) states that psychology is the study of human behaviour‚ thought process and emotion. As a health care provider‚ when we relate psychology in an up to date manner it provides us‚ to our understanding of ourselves and our networks with other people. When making an allowance for health promotion it would
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