connections with family farms and local suppliers. Halfway through the first day of the campaign‚ the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories”‚ to create an opportunity for the public to share their own McDonald’s stories. However‚ numerous critics used the hashtag to mention bad experience and express negative comments towards the corporation. In an attempt to change the course of the campaign‚ the hashtag was changed back to “#MeetTheFarmers” in less than two hours‚ thereby
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Health Campaign II University of Phoenix Rebecca Brown April 15‚ 2013 Health Campaign II In the US‚ HIV/AIDS is a major concern and about 1.1 million people are affected with the condition. About 20% of the HIV patients may actually not know about their HIV status. Every year more than 56‚000 new patients get infected with the disease. One of the measures of the Healthy People 2020 is to develop preventive strategies for better management of HIV illnesses and deaths. This is because
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Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic‚ make our advertising more creative‚ and to ultimately beat our competitors. Our target market can be explained in just one word‚ everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age‚ race‚ religion or what kind of financial status you have. The main thing that we need to do
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Rebranding Campaign May 2005 Abstract After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area‚ they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal‚" that built on their solid old brand‚ but conveyed their new goal that they are affordable‚ flexible‚ accommodating‚ and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses
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NFL Rush Campaign Analysis NFL Rush Campaign Analysis The National Football League (NFL) began its NFL Rush campaign in 2006 with the launch of the nflrush.com website. The main purpose was to attract children‚ ages 6 through 14‚ to the NFL. In 2007‚ the NFL launched the Play 60 movement as part of the effort. In 2010‚ the NFL began an animated television series on Nickelodeon called NFL Rush Zone to better reach children. The website‚ Play 60‚ and NFL Rush Zone are the three main communication
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5. Chrysler‚ Fiat Advertising Campaigns When Fiat began it’s acquisition back in 2009 of Chrysler Group‚ taking a 58.5 percent stake in the company‚ they took a company in need of a bailout and turned it around with a great advertising tagline “Imported from Detroit.” Fiat not only needed this campaign to be effective for Chrysler to make a comeback‚ but also to begin infiltrating the US market with Fiats. Although the iconic commercial “Born of Fire” featuring Detroit native Eminem aired back
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Mountain Man Brewing Company Ashley Huckaby Mountain Man Brewing Company exemplifies history. Founded in 1925 by Guntar Prangel‚ a coal miner with a home brewery‚ and marketed largely to other coal miners‚ Mountain Man lager emphasizes quality ingredients‚ a bitter flavor and dark coloring. Today‚ Mountain Man Brewing is still a single-product company. Mountain Man distributes its lager in several states outside West Virginia‚ is a local market leader‚ and generates over $50 million in revenue
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ROYCE Advertisement 2 Advertisement objective 2 Target Audience 2 Reasons why the Headlines were powerful 4 Why the Ogilvy Ad was far more modern 5 DDB: 5 History of “THINK SMALL”: 6 Targeted Audience 6 Volkswagen’s Competition 7 Problems 7 Why it was a success 8 References 8 David Ogilvy: Introduction: David Mackenzie Ogilvy was born in England on June 23‚ 1911. In 1948‚ he founded the New York-based ad agency Hewitt‚ Ogilvy‚ Benson & Mather (which eventually became Ogilvy
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RIORDAN‚ INC. PR CAMPAIGN: STRATEGY Riordan‚ Inc. PR Campaign: Strategy Team C Ruben Soto‚ Nancy Aaberg‚ David Mehrer Sr.‚ Michelle Schuck‚ Hayat Hirsi‚ Maribel Mendez MKT 438 Public Relations University of Phoenix M. Jean Bodden December 14‚ 2008 RIORDAN‚ INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect‚ Riordan’s
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Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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