NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE CODE :MBA 731 COURSE TITLE: ORGANISATION BEHAVIOUR AND THEORY 1 MBA 731 ORGANISATION BEHAVIOUR AND THEORY Designed by: Written by: Josef Bel-Molokwu‚ PhD Josef Bel-Molokwu‚ PhD 2 COURSE GUIDE MBA 731 - ORGANISATION BEHAVIOUR AND THEORY TABLE OF CONTENT 1.0. 2.0. 3.0. 4.0. 5.0. 6.0. 7.0. 8.0. 9.0. 10.0. Introduction 3 3 3 3 3 3 4 4 4 4 Course Content Course Aims Objectives - Course Materials Study Units - The Modules
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dynamic environment‚ undoubtedly‚ each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold‚ Price & Zinkhan‚ 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999)‚ most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer
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Understanding the Chargemaster and its Importance For healthcare organizations‚ a document known as the chargemaster plays a critical role in revenue cycle functions. This fact sheet defines the chargemaster and offers an overview of its impact on providers’ business operations as well as strategies organizations have used to enhance chargemaster accuracy. What is a Chargemaster‚ or CDM? A chargemaster‚ sometimes referred to as the charge description master or CDM‚ translates the clinical activities
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rQ1: Which design elements of the Volvo YCC are most valuable to female consumers? Volvo is a famous brand name of car which created most values element in their car design. There are four elements which are safety‚ quality‚ and environment and design (Volvo‚ 2011). In 2004‚ Volvo has come out with the ideas by focusing women consumer. So‚ Volvo corporation introduce the Your Concept Car (YCC) which the car will be design through women eyes. This concept had created by all female design team and
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FOUNDERS AND HISTORY OF COGNITIVE BEHAVIOUR THEORY The first discrete‚ intentionally therapeutic approach to Cognitive Behaviour Therapy (CBT) to be developed was Rational Emotive Therapy (RET)‚ which was originated by Albert Ellis‚ Ph.D. in the mid-1950’s. Ellis developed his approach in reaction to his disliking of the in-efficient and in-directive nature of Psychoanalysis. The philosophic origins of RET go back to the Stoic philosophers‚ including Epictetus and Marcus Aurelius. Epictetus
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UNDERSTANDING LEADERSHIP The factors that will influence the choice of Leadership styles or behaviours in workplace situations There are a number of different factors that will determine your choice of Leadership style. To choose the most effective approach for you‚ you must consider: Your natural style or preferred style (This is determined by your own personality) Your level of responsibility (You may face different types of decisions) The Task at hand (Is it a routine task or something
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A STUDY ON CONSUMER BUYING BEHAVIOUR OF MOBILE PHONES IN INDIA Synopsis of Introduction Consumer behavior refers to the mental and emotional process and the observable behavior of consumers during searching‚ purchasing and post consumption of a product or service. Consumer behavior involves study of how people buy‚ what they buy‚ when they buy and why they buy. It blends the elements from psychology‚ sociology‚ socio- psychology‚ anthropology and economics.
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ORGANISATIONAL BEHAVIOUR PROJECT CASE STUDY BUILDING A COALITION Group-3 [Organizational Behavior Assignment] Case Study Building a Coalition 1. Background. Asha Foundation a nonprofit social organization collaborating with municipal school system in Chattisgarh in order to improve the educational ambiance and school organization as a whole. The improvements need to be mainly concentrated on improving upon teacher’s absenteeism‚ student’s performance and irregular attendance of
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scheme".) in which only one behavioural determinant was allowed in a stimulus-response type of relationship; the multi-variate model (He called it a "reduced form scheme".) in which numerous independent variables were assumed to determine buyer behaviour; and finally the "system of equations" model (He called it a "structural scheme" or "process scheme".) in which numerous functional relations (either univariate or multi-variate) interact in a complex system of equations. He concluded that only this
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affordability. Astons introduced “Astons Prime” as an upmarket restaurant‚ which is located at The CentrePoint to be part of its brand extension of Astons Specialities. It offers high-end steak cuts like Wagyu Grade 9‚ Fish‚ Lamb‚ Pork &Chicken based meals at a reasonable price compared to other restaurants.(Astons‚ 2009) On top of that the company also owns10 Astons Specialities(within shopping malls) and 11 Astons Express outlets (heartland locations) all around Singapore. Astons Express targets
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