OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMK 5103 MARKETING MANAGEMENT Fathimath Numa Rasheed S1309011905 A041562 7910571 fanura@gmail.com Hamid Sodique Villa College ACKNOWLEDGEMENT I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module‚ for the continuous support and all the advice and thoughts that have been given. I would also be thankful to the assistance that
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MBA- Semester 2 Assignment set-1 MB 0046 - “Marketing Management” Subject code – MB0046 Q1. Explain the stages in the new product development process. Ans- The eight stages or process or steps involved in the development of a new product are listed- 1. Idea generation The first step in new-product development is idea generation. New ideas can be generated by: 1. Conducting marketing research to find out the consumers’ needs and wants. 2. Inviting suggestions from consumers
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Unit 2 – Introduction to personal development in health‚ social care or children’s and young people’s settings 1.1 Describe the duties and responsibilities of own role. Within my own job role there is a wide range of duties and responsibilities. No two days are ever the same so we have to be prepared for anything that may happen. My duties as a care assistant include assisting residents that require assistance with personal care‚ which can include bathing‚ washing and dressing‚ assistance with going
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of marketing be sequential in nature? Answer: Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals
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MARKETING MANAGEMENT Chapter 1 Defining Marketing for the 21st Century Five basic markets & their connecting flows Figure 1.1 Marketing Management - An Asian © Kotler‚ Keller‚ Ang‚ of Perspective Structure Leong & Flows in a Modern Exchange Economy Tan 4th Edition International Executive MBA PGSM Page I.01 MARKETING MANAGEMENT Figure 1.2 A Simple Marketing System © Kotler‚ Keller‚ Ang‚ Leong & Tan Marketing Management - An Asian Perspective 4th Edition
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UNIT 2 PRINCIPLES OF DIGNITY IN ADULT HEALTH AND SOCIAL CARE PRACTICE BY MARIE BROWN 1.1 EXPLAIN THE PRINCIPLES OF DIGNITY IN ADULT HEALTH AND SOCIAL CARE Dignity must be at the centre of everything we do if we are to achieve high quality person centred care and support‚ dignity focuses on the value of every person as an individual it means respecting others views‚ choices and decisions‚ not making assumptions about how people want to be treated and working with care and compassion. The principles
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Marketing I. Introduction Philippine Airlines was founded in Feburary 26‚ 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941‚ but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two years in 1948. PAL entered the jet age in the 1960s with the Boeing 707. The airline over expanded in the 1990s and was bankrupt by June 1998. The airline shed unprofitable planes and
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Unit 2 Assignment MT453 professional selling Questions 1. What should she do about the Farley situation? Should she try to find out if ‚Canuck plans to bid on the Farley contract and‚ if so‚ what its strategy is? This is something that she should stay away from‚ if they would have a falling out‚ then he would say she has been giving out his information and this is also confidential information By disclosing confidential information‚ a salesperson will get a reputation for being untrustworthy
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Assignment brief | Unit number and title | Unit 2 – Business Resources | Qualification | BTEC Level 3 Certificate‚ Subsidiary Diploma & Diploma in Business | Start date | September 2010 | Deadline | December 2010 | Assessor | L.McNeill | CRITERIA COVERED | | | P4‚ P5‚ P6‚ P7‚ M3‚ M4‚ D2 D3. | | | | | Assignment title | The Role of Financial Resources | Purpose: The aim of this unit is to develop learner knowledge of the range of human‚ physical‚ technological andfinancial
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position and fit in that market. • Establishing a strategy for each business. Corporate and Division Strategic Planning • All corporate headquarters undertake four planning activities – Defining the Corporate Mission – Establishing Strategic Business Units (SBUs) – Assigning resources to each SBU – Planning new businesses‚ downsizing‚ or terminating older businesses Three characteristics of a good mission statement • Focus on Limited number of goals • Stress major policies and values the company wants
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