How should Lopez interpret and compare the different studies? Lopez needs to design his marketing strategy based on four market research efforts – large scale study of the Chinese laptop consumer‚ detailed interviews with laptop users‚ results of the CLUES report and Project Compass. My recommendation is for Lopez to utilize each of these tools in varying quantities during different stages of his Segmentation‚ Targeting and Positioning (STP) strategy. The Shanghai report identified that China has
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Organizational Structure LEARNING OBJECTIVES After reading this chapter‚ you should be able to: 1. Describe three types of coordination in organizational structures. 2. Justify the optimal span of control in a given situation. 3. Discuss the advantages and disadvantages of centralization and formalization. 4. Distinguish organic from mechanistic organizational structures. 5. Identify and evaluate the six pure types of departmentalization. 6. Describe three variations of divisional structure and explain
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company‚ Sony Corporation‚ was subjected to a spate of restructuring exercises since 1994 to improve the financial performance and competitiveness of the company. With the initial efforts to restructure the company not yielding results‚ Sony went in for a revamp of the top management in 2000. The efforts by the top management in organizational restructuring failed to put Sony back on the growth track. At this juncture‚ in 2005‚ Howard Stringer became the first non-Japanese CEO of Sony. Under his
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revolution in Japan. His firm launched one of the first transistor radios in 1955‚ followed by the first Sony-trademarked product‚ a pocketsized radio‚ in 1957. The next year the company changed its name to Sony (from "sonus‚" Latin for "sound‚" and "sonny‚" meaning little man). It beat the competition to newly emerging markets for transistor TVs (1959) and solid-state videotape recorders (1961). Sony launched the first home video recorder (1964) and solid-state condenser microphone (1965). Its 1968
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& Linda‚ 2009). The chapter discusses about organization structure‚ teamwork‚ and communication. Organization structure is the form of an organization that is evident in the way divisions‚ departments‚ functions‚ and people link together and interact. Organization structure reveals vertical operational responsibilities‚ and horizontal linkages‚ and may be represented by an organization chart. The complexity of an organization’s structure is often proportional to its size and its geographic dispersal
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Organizational Structure An organization is a social unit of people‚ systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. All organizations have a management structure that determines relationships between functions and positions‚ and subdivides and delegates roles‚ responsibilities‚ and authority to carry out defined tasks. Therefore‚ in order to better manage the large amount of resources and assets organizations need to be in some sort of
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Creating a Competitive Salary Structure INTRODUCTION Each employee in an organization is paid a salary. Salaries vary greatly‚ with executives earning as much as (or greater than) 100 times an entry-level employee’s salary. This variation is not by chance. It is rationally established through a salary structure – a hierarchy of salaries. Organizations develop this structure based upon internal factors (such as current rates‚ job relationships‚ and custom) and external factors (such as labor
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right after their order is taken‚ hence explains the term fast food. McDonald’s has two structures at two different levels; the first is at the corporate level and the second‚ restaurant level. The corporate’s current design type is functional while the restaurant’s current design type is divisional. Image 1: McDonald’s Corporate Structure The image above illustrates a hierarchy in McDonald’s corporate structure. It consists of the Chief Executive Officer (CEO) on top followed by the chairman of
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ORGANIZATION STRUCTURE CHAPTER OBJECTIVES After reading this chapter‚ students should be able to: 1. Identify the six key elements that define an organization’s structure. 2. Describe a simple structure. 3. Explain the characteristics of a bureaucracy. 4. Describe a matrix organization. 5. Explain the characteristics of a “virtual” organization. 6. Summarize why managers want to create boundaryless organizations. 7. List the factors that favor different organization structures. 8. Explain
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Business Structures Glenn Wilson Boerstler‚ II FIN/571 Corporate Finance August 18‚ 2014 Professor Susanne Elliot A business can be organized in one of several ways‚ and the form its owners choose will affect the company’s’ and owners’ legal liability and income tax treatment. Business structures are selected based on the type of business and the intentions of the owner or owners. According to the Small Business Administration‚ there are six types of business structures that are based on the needs
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