1.Why has MKC not been as successful as Avon in penetrating international markets? There are a number of good reasons that explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very
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1. Why has Mary Kay Cosmetics (MKC) not been as successful as Avon in penetrating international markets? In 1992‚ the percentage of international sales of Mary Kay Cosmetics was only of 11% of total sales while‚ for instance‚ the percentage of international sales of Avon (a main competitor) was 55%. The reasons why MKC failed when penetrating international markets were‚ among others‚ that they did a direct application of their US marketing strategy (products and communication) without taking
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Case Study on Mary Kay Cosmetics: Asian Market Entry Executive Summary Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma‚ motivation and philosophy were likely to appeal to women throughout the world. MKC management would
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and Sydney Painter and my other eight grandchildren Thanks to Kelly and Steven for their help. Illustrations by Lucas Franco Email : lucasamaralf@gmail.com My mommy is having a baby By Kay Holden Today is a very special day my dad told me my mom is going to have a baby. “Where she going to get it I asked?” “It will grow in mommy’s tummy just like you did said dad.” “I grew in mommy’s tummy asked Ethan?” “You sure did dad‚ replied”
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Alberta Tar Sands Sustainability Report Introduction Tar sands are a combination of clay‚ sand‚ water‚ and bitumen. As a type of unconventional petroleum deposit‚ tar sands are found in many places worldwide‚ the largest deposits are found in Alberta‚ Canada. The Alberta tar sand deposits contain more than 70.8% of the world ’s reserves of natural bitumen which representing 40% of the world’s combined extra-heavy crude oil and crude bitumen reserves. It is the only bitumen deposits that are economically
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MARY KAY’S EC SYSTEMS Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the
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Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and other personal care products. From 1963 through the 1990s‚ this direct sales force primarily made up the distribution channel. In the case of Mary Kay‚ the direct sales force was the distributors and
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Abstract Kathryn Ann “Kay” Bailey Hutchison became elected in 1993 by Texans to the United States Senate in a special election‚ making her the first and‚ to date‚ the only woman elected to represent the state in the Senate. She is now the senior United States Senator from Texas. She is a member of a republican party. In‚ 2001 She was named one of “The 30 most powerful women in America” by Ladies Home Journal. Hutchison serves on the following Senate committees: Appropriations‚ Commerce‚ Science
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Theory) leads to high employee motivation. * Mary Kay ’s automobile reward program is highly valued by employees (high outcome valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance
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Mary Kay is a cosmetics business which faced the problem that every company wished they had. They were growing so quickly that the system they have in place was no longer a viable option to process the orders they had coming in‚ which ranged from 25-30‚000 per day. At the outset of the company‚ they had a decentralized system. This meant that the orders were scattered across 4 different mediums: web‚ phone‚ mail‚ and desktop computers‚ and many mistakes were made as a result. With over 850‚000 IBCs
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