“It only does everything”. A Campaign Audit Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 SITUATIONAL ANALYSIS 4 COMMUNICATION OBJECTIVE AND MESSAGE/MEDIA STRATEGY 6 CAMPAIGN BUDGET 11 CAMPAIGN EFFECTIVENESS 12 WORKS CITED LIST 15 APPENDIX A 17 APPENDIX B 18 APPENDIX C 19 APPENDIX D 20 APPENDIX E 21 EXECUTIVE SUMMARY The reason behind this campaign audit was to further our knowledge and skills needed in the area of advertising and promotion. In particular we
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athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one‚ using repetition‚ a textbook marketing strategy‚ to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that are constantly repeated are what help consumers to recognize the advertisement as belonging to Nike very quickly. The conventions that remain
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Get a Mac: Campaign Analysis Introduction “Hello‚ I ’m a Mac... and I ’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now‚ but have you picked a side‚ are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore‚ in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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There were four different ads for the flu vaccine‚ they all used common advertising techniques. I felt that the two ads that used association didn’t do a good job of persuading me towards getting the flu vaccine. The other two ads did a good job of promoting the flu vaccine. I didn’t like the two ads that used association. The one ad used the slogan "Share Music‚ Not the Flu" The target audience was young adults. I felt this was patronizing‚ because instead of telling it in a factual straightforward
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enfranchised wives and mothers would support Borden’s controversial conscription plans to reinforce their husbands and sons at the front. Suffragists across the country were divided by the act’s limited enfranchisement and its connection to conscription. This turmoil reached its pinnacle in Montreal‚ a city that was at the centre of nationalistic and ethnic strife
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DIFFERENTIATE SUCCESSFUL AND UNSUCCESSFUL BUSINESS LEADERS 1. Create a feeling of energy‚ fun and excitement in the organisation Unsuccessful: settle for who you are; accept your limitations; let morale take care of itself. Many leaders have a great attitude – sometimes known as a “can do” attitude and irrespective of whether they have the skills to do the specific job‚ they have the inspiration and focus to motivate their team to see the vision and this creates a certain energy that allows
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turnaround (“Avon Products‚ Inc.”). From its humble beginning to becoming the cosmetic giant that it is now‚ Avon has had a number of trials and bounce backs. It’s most recent success‚ the Hello Tomorrow global campaign was launched in response to lacking sales in 2005 (Elliott). The campaign goal was to restructure the company‚ reinvest in the brand as well as the sales representatives‚ all while spreading the word that Avon understands and empowers women all over the globe (Creed and Laichas‚ Elliott)
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Synopsis: In 1993 and late 1995‚ the Australian Dairy Corporation (ADC) in conjunctions with Queensland Dairy Authority (QDA) and various state organizations developed and used the Bachelors and Spinster Ball advertising campaigns to promote their milk. The B&S campaign is functioned as reposition whole milk as a cheeky‚ naughty kind of beverage with sex appeal‚ with a make 20-29 years target skew. By using the characters of James and Tom‚ the two country boys‚ it has portrayed that milk drinkers
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