"Name an unsuccessful advertising campaign what made this campaign unsuccessful" Essays and Research Papers

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    Health Campaign II University of Phoenix Rebecca Brown April 15‚ 2013 Health Campaign II In the US‚ HIV/AIDS is a major concern and about 1.1 million people are affected with the condition. About 20% of the HIV patients may actually not know about their HIV status. Every year more than 56‚000 new patients get infected with the disease. One of the measures of the Healthy People 2020 is to develop preventive strategies for better management of HIV illnesses and deaths. This is because

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    political campaigns. And with the rise of social media more interaction is possible with voters. Some of the tasks that Internet has brought are fundraising‚ interacting with voters‚ organizing and mobilizing supporters‚ and gathering data. Since 1992 each presidential campaign has used the Internet as a part of their campaign strategies. In 1992‚ Bill Clinton’s campaign first used the Internet to talk to the voters. But the Internet didn’t play a major role in this election. Clinton’s campaign created

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    of the Industry Paper Aflac Duck Campaign Introduction One company which has had success over the last decade is American Family Life Assurance Company or more commonly known as Aflac (duck voice). Historically‚ Aflac was a pretty successful company but they were still missing that one piece to make them recognizable. That one thing the company needed was a face and they found it when they launched their Aflac Duck Campaign. In this paper‚ the Duck campaign strategy will be discussed along

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    Suppliers for a Local Campaign. Contents Page Introduction |Page 3 | Press|Page 4| Magazines|Page 11| Television|Page 18| Outdoor|Page 22| Transport|Page 25| Trade or High street Printers|Page 28| PR Agencies|Page 32| Advertising Agencies |Page 35| Introduction In order for the client to have the most effective advertising for their campaign ‚ they should be

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    After Union General George Mcclellan failed to subjugate richmond. The confederacy planned to reclaim lost land and launch a campaign against Washington D.C. led by Confederate General Robert. E . Lee. Lee intended to weaken the north’s will to fight and cause them to abandon the war. While Lee was marching through maryland he thought it would be wise to split off a large portion of his army to take harpers ferry to secure his route back to virginia. Anticipating that McClellan would not attack because

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    marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix‚ and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The campaign’s influence on the

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    EFFECTIVENESS OF ANTI-SMOKING ADVERTISEMENT CAMPAIGNS INTRODUCTION: Out of the total business of Tobacco in the world (i.e. $ 27 billion a year)‚ 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken‚ it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report‚ Feb.8 (Xinhua). The WHO report

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    Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19‚ 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product‚ services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid

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    2 The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10 3. Lessons could be learned by future environmental campaigns 11 4. Conclusion 11 Bibliography 13 The analysis and

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    argue to inform‚ convince or persuade others. Political candidates use various argument techniques to win over voters. Often time more than one argument technique is used to help political candidates present their case and get others to agree with what they are thinking. Informative arguments are designed to inform people of some things they may not know. However‚ convincing arguments are intended to make a case and get others to agree with how the presenter is thinking. The argument of persuasion

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