Panera Bread Company Case * Student: -Miguel Etchebarne Question 1 What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? -Panera strategy was to make great bread broadly available to consumers across the United States. They have an attractive menu and the dinning ambience of his bakery-cafés
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Panera History Panera Bread Company was founded by Ken Rosenthal‚ Ron Shaich and Louis Kane in 1987. Their headquarters is in Sunset Hills‚ Missouri. Panera Bread transitioned into a national restaurant in May 1999. Today they have 2000 stores in more than 40 states and including Canada. In 2014 Panera Bread introduces superior experience for their dine-in and to go clients. The Introduction of new technologies like computerized ordering and payment was called Panera - 2.0. In 2008 Panera
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franchised locations. Although there have been talks (amongst Panera Bread) for their corporate and franchise locations (Taylor) of remodeling (Appendix 1)‚ within this report we’ve proposed a plan that will allow their existing stores‚ both corporate and franchise locations‚ to be more attractive and welcoming for reward members and their new customers. As a disclosure‚ all proposed plans will have final approval from appropriate parties from Panera Bread (including Panera’s stakeholders). Although the
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coffee)‚ pet care and nutrition products. P&G’s Purpose Statement reads: “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers‚ now and for generations to come. As a result‚ consumers will reward us with leadership sales‚ profit and value creation‚ allowing our people‚ our shareholders and the communities in which we live and work to prosper.” This statement is directed to the consumers of the world: from young children
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Panera Bread is considered as the best bread bakers in North America. The company had a corporate value of $2.4 billion. There are more than 2000 stores in 36 different districts. However‚ the financial data reveals that the company is not growing at an expected rate of 19.9% which means that company is facing a decline in the financial segment. (Thompson‚ 2014) In this concern‚ the presented paper based on the case study of Panera Bread will reveal the strategic plans of the company and will recommend
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Panera Bread: A Case Study Misti Walker Panera Bread: A Case Study 1 Strategy Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy‚ or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide‚ the owners performed cross-country market research and concluded that consumers could get excited
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MGMT479H June 23‚ 2013 Panera Case Study Week 3 Panera Bread Company’s beginnings come from a vision of one man who purchased the company from a French oven manufacturer Pavailler who opened a demonstration bakery. Louis Kane was struck by the potential of what the business could be so he purchased this business from Pavailler. Named Au Bon Pain (French for “where good bread is”) and opened 13 stores and closed 10 stores between 1978 and 1981. With bankruptcy in the future‚ Kane meets a fellow
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Panera Bread would like to announce a new cyber-café available at all locations. This product has been upgraded to assist the growing desire for a full service Internet accessibility location. A plan consisting of four-phases has been developed to market the new product. Currently most locations provide free wireless Internet access to their customer base. Panera has the biggest free wireless network in the USA. During the peak hours of business the customers’ will have a limit amount of time
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Narrow-casting in Acxiom has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience‚ not to the general public. Narrow-casting involves aiming media messages at specific segments of the public defined by values‚ preferences‚ or demographic attributes. Also called niche marketing or target marketing. Acxiom (Acxiom Corporation) is a marketing technology and services company with offices in the United States‚ Europe‚ Asia and South
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Jordan Ciaramitaro and Casey Howe Fast Food Analysis Panera Bread Panera Bread is a fast food restaurant where many people go to eat a quick‚ filling meal. Panera appeals to most people because of the amount of options it offers‚ which makes it difficult to be dissatisfied. After choosing foods to use on our good day and our bad day‚ we immediately noticed several differences. For breakfast on the bad day we chose a pecan roll; while on the good day we chose a whole grain bagel with reduced
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