UNIVERSITY INSTITUTE OF FOREIGN PHILOLOGY COMPARATIVE LINGUISTICS AND TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping an Alka-seltzer
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BOOK REVIEW The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive Submitted by: Mitchell Abstract Through research and initiating large-scale‚ significant change in public schools and university reform in England and Ontario as well as being involved in major change initiatives around the world‚ Michael Fullan examines what is known about successful organizational change under complex conditions by suggesting six secrets of change. This review
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about the new media for advertising in which it describes a literature review of emerging models of advertising. The paper considers conversational’ interaction with consumers as another technique that has been successfully used to market new media usage‚ most notably to drive consumer adoption of mobile phone data services. It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of recent successful advertising campaigns
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28‚ 2010 Most Significant Events of the 50`s‚ 60`s 70`s 80`s and 90`s World War II lasted from 1939 to 1945. This was a war that involved most of the world’s nations and all of the world’s greatest powers. When the war ended the events that followed over the next five decades had a great effect on the American people. There are some events that had more of an effect than others. This paper will discuss five major events over five decades that has had a powerful effect on the American
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describe what are the differences between theory/application/focus factors when comparing six sigma‚ lean and theory of constraints. Please elaborate your answer without writing article sentences‚ use you own words and demonstrate a comprehensive analysis. Making a comparison with a simple standpoint‚ the six sigma’s methodology is used to incremental improvement of existing processes‚ as it is the six sigma main tool‚ DMAIC. This tool is a strategy based on statistical quality‚ which gives much
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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INTRODUCTION Consumer product are basically goods that are bought for personal or household use‚ as distinguished from capital goods or producer’s goods‚ which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business
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Pine Towson University New Song Academy New Song Academy is a unique public school located in Baltimore City that is committed to making a long-term investment in the lives of neighborhood youth and their families. New Song is committed to developing independent learners through an inquiry-based instructional model. The school features dedicated teachers‚ strong parent involvement‚ and small class size in a culture of empathy and caring. New Song’s mission statement: New Song community learning
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Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;
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that their product is better than their competitors? Who is their target audience? How do the pharmaceutical companies protect their new drug investment? In 1998 Celebrex (celecoxib) was approved by the FDA. Through several mergers and acquisitions‚ Pfizer became the owner of Celebrex in 2004. (en.Wikipedia.org‚ 2013) In 1999 Merck and Co. Inc. introduced a new drug to treat arthritis. It was called Vioxx (rofecoxib). The drug was marketed worldwide. It was marketed in 80 countries and used by
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