SCHOOL OF ECONOMICS & MANEGEMENT Academic Lectures and Seminars Strategy: A discipline in need of a new direction Harold Verbeke ( NO : 1374930 ) 06/12/2013 Lecturer: Professor David Elmes Warwick Business School‚ UK TABLE OF CONTENT 1) Introduction ........................................................................................................................................ 3 1.1) The general concept of Strategy ...............................................................
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Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
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3.6 CSR in British Petroleum Academics‚ government officials and business leaders focus prominent attention on the concept of CSR‚ specifically in the special province of environmental protection. British Petroleum (BP) has won acclaims and awards for CSR. But Swaminathan S Anklesaria Aiyar (Times of India‚ Bangalore edition 2010) argued in his article that BP has created the greatest environmental disaster in history which includes its out-of-control Macondo deep-sea well. Gulf of Mexico oil leak
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PLAY INTERVENTION AND INTEGRATED PLAY GROUPS University of Missouri -Kansas City Introduction I became interested in this topic when a self-contained classroom began to push into my blended program. I am finding that several of the students in the other class qualify for services based upon a diagnosis of autism. I want to find ways to best support the needs of students with autism within my classroom setting. The time of day in which these students push in is centers‚ so it is especially important
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activities on society and the environment‚ where these actions: (a) are consistent with the interests of society and sustainable development; (b) are based on ethical behaviour‚ compliance with applicable law and international instruments; and (c) are integrated into the ongoing activities of the organisation’ (Bowens‚ 2007). This very definition alone presents a number of challenges for International Human Resource Management (IHRM). Firstly‚ for IHRM to identify‚ measure and address the full scope and
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cannot be under played‚ ranging from economic turn over to influence in policies making and implementation and more relevant to this topic its role in coming to the aid of the government in times of crisis and disasters. The Bali Roundtable on developing countries in 2002 recognized the business sector as a primary driver of economic development and the World Summit for Sustainability identified business involvement as critical in alleviating poverty and achieving sustainable development (www.un
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Recommendations and Conclusion Can you summarize the key points for your proposed CSR initiative? We need this for the final part as per handout instructions. Thanks. Action Plan For each initiative‚ we will set up a volunteer committee to implement our plan. All staffs are welcome to participate. To encourage volunteers‚ committee members can work on the initiative during paid release time and company time. Periodic meetings would be held to review the results. With a total budget
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A PROJECT REPORT ON “BUSINESS ETHICS & CORPORATE GOVERNANCE” ON “CSR of BMW Company” In the partial fulfilment for the award of the degree MASTERS IN BUSINESS ADMINISTRATION Under FOR THE YEAR :- 2014-15 [SEMESTER – IV] SUBMITTED ON :- 4 MARCH‚ 2015 TO :- PROF. DEEPA VYAS SUBMITTED BY :- [GLS1309] BHAVIR CHAUHAN [GLS1331] JAY PANCHAL [GLS1313] SANDIP CHAVDA [GLS1345] BITTU PAUL [GLS1316] ALIMOHAMMED CONTRACTOR [GLS1357] KARAN SHAH [GLS1362] RUSHIKESH
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EBay International 1. EBay Developing a Local Strategy in an International Market Deborah Leek-Nunoo Strategy Management June 11‚ 2013 EBay International 2. Abstract During a Labor Day weekend in 1995 Pierre Omidyar (engineer) developed what he said was an “experiment”: What would happen if everyone in the world had equal access to a single global marketplace? Pierre’s idea would grow from a basic auction site that sold a broken laser pointer to a collector for $14.83;
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CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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