Ownership‚ and Leadership Provided by Management I would describe the operations management at New Belgium Brewing to be very well run. Founder‚ Jeff Lebesch‚ and co-founder‚ Kim Jordan‚ implemented an open-management system in 1996. This means that employees are directly involved in running the company. Employees are given training so that they understand how all of the financials of the New Belgian Brewery work. Kim believes that understanding the financials helps employees pay closer attention to
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Erica Davis 8-5-2014 Reading Focus Paper: Belgium Brewery When it comes to what makes a business a successful business it boils down to the moral integrity the owners instill into it. Philanthropic efforts are not only admired‚ but could be a great asset to a corporation’s long term success. However‚ the issue remains as to how much is too much. A business still needs to be able to make a profit and at times it seems one outweighs the other. Whether it’s the latter of both profit and missions
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New Belgium Brewery Case Study Social Responsibility and Ethics Management New Belgium Brewery Case Study The goal of New Belgium Brewery was to produce world-class beers‚ and do so while kindling the social‚ environmental‚ and cultural change. The company became successful‚ and stood as a corporate leader in environmental sustainability‚ by being an example of how a company could incorporate environmental concerns into business decisions. Yet‚ they also faced some ethical challenges‚ as they
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New Belgium Brewery prides itself on its high quality crafty beers and is well-known over 50 states for its commitment to sustainability‚ outstanding social responsibility‚ maintaining a successful brand that consumers have grown to love and competing effectively with publically owned companies. (Ferrell & Hartline‚ 2014) Moreover‚ having such a productive start‚ the benefits of elaborating on what is considered already effective for the company would establish a firm foundation for NBB and as
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As Chief Operation Officer‚ I would start by reviewing the New Belgium Brewery SWOT analysis to understand the strengths‚ weaknesses‚ opportunities‚ and threats that were identified by opening up the Asheville or Port Collins brewery locations (Ferrell & Hartline‚ 2014). The SWOT will provide detail information about a company’s “financial performance‚ resources‚ production facilities and capacity‚ market share‚ customer perceptions‚ product quality‚ economic conditions and technology” (Ferrell &
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New Belgium Brewery was built on the passion of cycling through Belgium which is the home to the worlds finest Ales (book). Jeff Lebesch turned his passions into a gift for the world‚ with the help of his ex-wife‚ Kim Jordan. They marketed their love for nature and people within product Belgium style ale and made their own niche in the Brewer industry. Jeff and Kim started from the ground up through word of mouth. This made it a grinding type of marketing process but the customers the gain were
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Assignment # 3: New Belgium Brewery Tour New Belgium Brewing Company was founded on a pledge of environmental stewardship when Jeff Lebesch and Kim Jordan put their dreams of brewing beloved beer into forward motion and now‚ the company is iconic within the US beer brewing industry for its commitment to sustainability practices‚ supporting the local community and most importantly brewing good beer. The innovative sustainable techniques that they have applied throughout their business along with the
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What follows New Belgium’s Folly? Emmanuel Danmozie Lyn Scott John Towne Texas Woman’s University BUS 5133.51 April 23‚ 2011 Dr. Raman Executive Summary New Belgium Brewing’s original marketing strategy focused on relational marketing using a “barstool to barstool” method of marketing and creating “brand stewards” in a grassroots effort to spread the word about New Belgium’s craft beers. As the company’s brand and leadership strategy matured‚ the marketing became proactive and focused
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University New Belgium Brewing: Ethical and Environmental Responsibility Case Study Michael Strait‚ J.D.‚ LL.M. Submitted in Partial Fulfillment of the Requirements for PHIL310 Ethics By Anthony Weir; 05B6315034 Colorado Springs‚ Colorado June 2007 1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues? New Belgium Brewing
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1. What environmental issues does the new belgium brewing company work to address? How does NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine‚ making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hot
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