Channel levels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as "all the organisations through which a product must pass between its point of production and consumption" Why does a business give the job of selling its products to intermediaries? After all‚ using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of
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Communication Channel Scenarios MGT/521 - Management April 23‚ 2012 Communication Channel Scenarios The ability to communicate is one of the most important skills that anyone can learn. Communication helped win the Civil War and keeps the gears of the global economy turning. People use communication with their employers‚ peers‚ family‚ friends‚ and even pets. Poor communication skills can make a good opportunity turn bad and a bad situation worse. Communication is more than just the
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Proposal for Making Better Working Conditions for NIKE Factory Workers Prepared for Mark Parker‚ CEO Charlie Denson‚ President Philip H. Knight‚ CBD Board of Directors By Michael Espiritu Oscar Mejia Jorge Reinoso November 20‚ 2012 Concerned College Students 12345 Fairness Dr. Westlake‚ CA 90002 1(818) 555-6969 November 06‚ 2012 Michael Espiritu Oscar Mejia Jorge J. Reinoso Nike Board of Directors Nike World Headquarters One Bowerman Drive Beaverton‚ OR
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.... 1 2.1 2.2 Human Resource Background ..................................................................................... 3 Human Resources Management .................................................................................. 5 HRM of Nike Inc. & Subsidiaries........................................................................ 5 2.2.1 2.2.1.1 Human resources management and the environment ....................................... 6 2.2.1.2 Acquiring human resources ..........
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Content Nike Strategic Audit Page 2 Appendix A IFAS‚EFAS‚SFAS Page 10 Appendix B Nike Porter ’s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance Robust financial position‚ $ 15 billion net Profit (See appendix B). Market share around 47%. 28‚000 employee B. Strategic posture 1. Mission To bring inspiration and innovation to every athlete in the world. 2. Objectives Provide an environment
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Department: Marketing Intern/Research | | Date: October 21st/2011 | S | Ext: - Perry Broome - Fanshawe College | | here Dear: Morgan Feltz‚ I am an intern here at Nike HQ in Los Angeles and I have decided to write to you today a consumer brief that identifies our strong points within the Nike Brand‚ a strong sports brand that has expanded to high-end sports appeal reaching many demographics and psychographics as well. It is understood that psychographics identify personality
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Nike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million‚ around $48 million below its earlier forecast for the third quarter ended February 28‚ 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the company’s reputation as an innovative user of technology. The supply chain software implementation was the first part of
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Graduate School of Business Administration University Version 2.0 of Virginia UVA-F-1353 Version 2.0 Nike‚ Inc.: Cost of Capital On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual fund management firm‚ pored over analyst write-ups of Nike‚ Inc.‚ the athletic shoe manufacturer. Nike’s share price had declined significantly from the start of the year. Kimi was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in
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choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
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controlling‚ designing‚ operating‚ and scheduling business operations in the production of Nike foot ware. Its excellent management that has been developed and ameliorated during the long term operation has enabled that business operations to be efficient and at the same time using as few resources as required. It is also effective in terms of satisfying customer demands‚ and thus it has become one of the key issue that Nike develop prosperously despite the fierce competitions with other foot ware giants such
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