Ning Zhang Intro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs‚ wants‚ and demands of the Converse customer? Needs lead to wants‚ wants lead to demands‚ demands lead to perception. Consumers want stylish shoes‚ so they demand that they be affordable. A need is a state of deprivation‚ and some needs according to Maslow’s Hierarchy of needs are more crucial than others‚ in this case Converse customers need shoes to protect their feet
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competition‚ and in 1989 they only held five percent of the market share. In 2001 their revenue had dropped to $185 million. Nike bought Converse out in 2003 for $305 million and put more than four million dollars into advertising. Today‚ Converse has over 1‚000 different types of Chucks‚ a men’s clothing line and a women’s clothing line. Converse is continuing to bring in some revenue for Nike‚ and below is a SWOT analysis showing Converse’s strengths‚ weaknesses‚ opportunities in where they could grow and
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Berenberg Capital Markets Equity Research Game plan adidas – Buy (initiation) Puma – Hold (initiation) John Guy Analyst +44 20 3465 2674 john.guy@berenberg.com Bassel Choughari Analyst +44 20 3465 2675 bassel.choughari@berenberg.com Rupert Trotter Specialist Sales +44 20 3207 7815 rupert.trotter@berenberg.com 25 April 2013 Sporting Goods For our disclosures in respect of section 34b of the German Securities Trading Act (Wertpapierhandelsgesetz – WpHG) and our disclaimer please see the end of
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statement with Nike as an example. Nike is a brand of sports shoes that handles the marketing and design of the shoe‚ however‚ does not produce any of the shoes. Nike shoes are made in thirty countries mostly in Asia. Wichterich refers the brands as hollow firms because just like Nike‚ companies hire contractors who produce the shoes in other countries due to the need of lowering the production cost to gain more profit. Wichterich uses the term conveyor-belt because again using the Nike example‚ the
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that question is YES. For me‚ it seems like every time I turn on the television I see LeBron James in some Nike commercial‚ or Robert Griffin III in the latest Adidas commercial‚ or Ryan Howard smashing Subway sandwiches over the wall! Because it is some professional athlete promoting the product instead of un-famous civilians‚ does it make us as the consumers want to buy the newest Nike apparel‚ or the brand new Adidas cleats‚ or go to Subway and get this month’s 5-dollar foot long even more?
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is shoes‚ but its aim is to paint a broader picture of being a consumer and to trace back to Macklemore first memory of Retail infused Desire. Consumerism Pressure The song tries to show the Obsession that American had of Michael Jordan and the Nike/Jordans Logo. He is considered the greatest players of all time‚ he was one of the greatest athletes of his generation and was considered instrumental in popularizing ( Americanizing the world) the NBA around the world in the 1980s and 1990s. The title
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I. Adidas: SWOT Analysis A. Strengths * Distinguished Brand Name Adidas AG has been in the market for more than 60 years and is still renowned as one of the world’s biggest sports clothing and accessories provider. It’s a company that is known to provide high quality products and makes sure that their customers are comfortable with what they wear. And now‚ Adidas AG has been very popular that everyone in the world knows the three stripes company. * Customer Loyalty As the
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that will be is Nike. In terms of marketing it’s really unique. Its products designed for men‚ women‚ and children of all ages. Nike does not sell only athletic shoes‚ but huge number of sporting goods. It cooperates with independent distributors‚ has contracts with 110 countries all over the world‚ also with Internet companies and hi-tech such as Apple computers. According to demographic segmentation‚ Nike’s target market shoes are persons between 18 and 35 years old. Generally Nike produces products
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that has done this flawlessly throughout the years is Nike Co. Nike has always been able to display their message in most aggressive‚ inspirational and elegant way. They’re able to capture your attention‚ maybe only for a minute but it’s usually a powerful minute. Recently the Nike Air Jordan brand put a commercial in dedication to Derek Jeter. Derek Jeter is a professional baseball player set to retire at the end of this currant season. So Nike put together a commercial to highlight all of the ‘Respect’
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By definition‚ a role model is one whose behavior‚ example‚ or success is emulated by others. Today‚ athletes and other sport stars are looked up to by people of all ages. Everyone loves them‚ they appear on television with the entire world watching. Athletes are known for their wealth‚ talent‚ and fame. We admire them as our leaders with their determination and confidence. No wonder we always make heroes out of favorite athletes. They are seen as role models because they can do what we cannot
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