VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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Case facts Nike entered the 1980s on a roll‚ thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980‚ Nike completed its IPO and became a publicly traded company. This began a period of transition‚ where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in 1983-1984‚ although he remained the chairman of the board and CEO. By the mid-1980s‚ Nike had slipped
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PROJECT REPORT ON LEADERSHIP STYLE SUBMITTED BY SAYYAD ALIRAZA M.COM -I. 2012-13 PROJECT GUIDE PROF. HARDEEP KAUR Submitted To University of MumbaI BUNTS SANGHA MUMBAI ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS SHOBHA JAYARAM SHETTY COLLEGE FOR B.M.S Shashi Manmohan Shetty Higher Education Complex‚ Buntara Bhavana Marg‚ Kurla (East)‚ Mumbai 400 070 LEADERSHIP STYLES Every manager develops a style in managing the activities. Such styles vary from leader to leader‚ from
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BEAVERTON‚ Ore. (7 August‚ 2006) – Nike Brand President Charlie Denson today announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments. The moves evolve Nike from a product-driven business model supported by brand initiatives‚ to a consumer-focused organization driving profitable growth through global category management of core business segments. "We’re aligning
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Case 2: Nike‚ Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: Randy Harris A. Case Abstract Nike‚ Inc. (www.nike.com) is a comprehensive strategic management case that includes the company’s fiscal May 31st‚ 2009 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company
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Nike Case Study Nike’s marketing strategy comprises of all the three generic marketing strategy from Michael Porter. Nike pursued the low cost leadership when they manufactured and imported their products from abroad at a cheaper rate in order to be cost competitive. The company’s marketing strategy was differentiation approach when they offered innovative and different design of shoes to their customers. For example‚ the way Nike adhered different and new approach of doing advertising by introducing
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background of the businesses; this will be followed by paragraphs explaining: the type and form of the business; the purpose of the businesses; and the extent of owner’s liability for the business. The businesses I will use for this task are Oxfam and Nike‚ Inc. Oxfam is a non-profit international organisation that was founded in 1942 by a group of Quakers‚ social activists‚ and Oxford academics in Oxford‚ UK. Currently Oxfam has 17 organisations in 90 countries with the aim of finding a lasting solution
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* MARKET VALUE 1. Understand that the first component of value is "utility." It means that whatever you are delivering to your customer has to be fit for the purpose the customer will give to it. In essence‚ for any goods or service you deliver to a customer‚ having utility means that the customer can enhance the performance of their own assets‚ or remove some sort of constraint that prevents them from receiving more values from their assets * If it is a car wash‚ the car has to end up
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final Nike Advertising and Emotional Branding Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty from people literally all over the world. This is because Nike advertising uses the emotional branding technique of archetypes in its advertising – more specifically‚ the story of the Hero. It’s an age old tale‚ a tale of a hero pitted against a great foe‚ and after a great struggle‚ emerging triumphant. In a way‚ you could say that Nikes marketing
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The Creative Strategy Business Overview: Nike is a global sports apparel‚ equipment and footwear company that prides itself on innovative design and inspiration for the athlete in you. In 2011‚ Nike had a revenue (in Austrlaia) of $182‚ 218‚000. That same year‚ Nike had an employee listing of 354 employees‚ which included employees from subsidiary companies (IbisWorld Report‚ article 1 & 2‚ 2011) (http://clients.ibisworld.com.au/car/default.aspx?entid=6346) It is a foreign-owned company
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