Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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performances and marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits‚ revenues‚ market share‚ the company employers and employees‚ size of the market share‚ steps for increasing the social performance‚ products performance‚ dividends per share‚ assets and the company investment. Nike and Adidas
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NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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and contrasting is both Nike and Adidas sportswear companies. Whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing and advertising‚ price and product. Nike and Adidas are the most popular sporting attires out in the clothing and equipment market. Nike and Adidas offer people
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with female customers? That was the challenge behind Nike Goddess‚ whose goal was to change how the company designed for‚ sold to and communicated with women. In its 30-year history‚ Nike ahs become the undisputed leader in sports marketing‚ but beneath the success was an Achilles’ heel. Nike is named after a woman – the Greek goddess of victory- but for most of history‚ the company had been perceived as being mostly about men. Could nike do more to realize the full potential of female costumers
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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Critical Analysis of Nike History Nike began as Phil Knight’s semester-long project to develop a small business‚ which included a marketing plan. This project was part of Phil Knight’s MBA course at Stanford University in the early 1960s. Phil Knight had been a runner at the University of Oregon in the late 1950s. His idea for his project was to develop high quality running shoes. He thought that high quality/low cost products could be produced in Japan and then shipped to the United
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recognition‚ because Bike has been around so long‚ the brand is recognized and respected both international and domestically. • Brand loyalty‚ Nike has consistently produced quality products that appeal t its consumers both internationally and domestically. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Nike carries a wide arrangement of product with a large amount of options for personal preference. • Strong international presence‚ in the event
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This article "Hitting the Wall" describes the ways in which international labor policies hurt Nike‚ a company that was once prospering and a model of efficiency. The article begins by describing Phil Knight’s‚ the CEO of Nike‚ strategy to outsource all manufacturing. He then wanted to use this money saved through outsourcing and use it towards marketing and endorsements with athletes. Nike began by using manufacturers in Japan‚ switching to South Korea and Taiwan when costs rose to high. Now a large
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