"Nivea managing a brand portfolio case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 36 of 50 - About 500 Essays
  • Powerful Essays

    Foreign Portfolio Investment

    • 10038 Words
    • 41 Pages

    2006 Foreign Portfolio Investment‚ Stock Market and Economic Development: A Case Study of India Parthapratim Pal Abstract The objective of this study is to examine the impact of Foreign Portfolio Investment on India’s economy and industry. As FPI essentially interacts with the real economy via the stock market‚ the effect of stock market on the country’s economic development will also be examined. The findings of this paper show that the perceived benefits of foreign portfolio investment have

    Premium Investment Stock exchange Stock market

    • 10038 Words
    • 41 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 9139 Words
    • 37 Pages

    COLLEGE OF ARTS AND SCIENCES SCHOOL OF TECHNOLOGY‚ MANAGEMENT‚ AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement…………………………………………………3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4 2.2- Case 9- Sony Corporation : An Evolution of Technology…14 2.3- Case 10- Nike :Spreading Out to Stay Together…………….23 3.0. References…………………………………………………….….42 ACKNOWLEDGEMENT Special thanks to

    Premium Phil Knight Sony

    • 9139 Words
    • 37 Pages
    Good Essays
  • Good Essays

    Brand Awareness

    • 7068 Words
    • 29 Pages

    BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS SUBMITTED BY:- Jayalekshmi S.P. PGDM: - TPS 20th BATCH Roll No: - 20024 Corporate Guide Faculty Guide Mr. Ajith Vasudevan

    Premium Paint

    • 7068 Words
    • 29 Pages
    Good Essays
  • Best Essays

    Case Study

    • 4427 Words
    • 18 Pages

    Cor porate Social Responsibility in Supply Chain Management: A Case Study on NTUC FairPrice Cooperative Ltd Singapore Written by Chua Ker Sin Senior Executive Singapore Compact for CSR With contributions from Ms Evelyn Sue Wong Advisor‚ Research and Publications Singapore Compact for CSR Case Study: Singapore The case was developed with the cooperation of Singapore Compact for CSR solely for educational purposes as a contribution to the Project entitled “New Corporate Procurement

    Premium Agriculture Organic food Organic farming

    • 4427 Words
    • 18 Pages
    Best Essays
  • Good Essays

    L'Oreal , case study

    • 6376 Words
    • 26 Pages

    CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore

    Premium Brand Marketing New product development

    • 6376 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    Modern Portfolio Theory

    • 5180 Words
    • 21 Pages

    MBA Modern Portfolio Theory Corporate Finance II Final Paper Table of Contents 1. Title Page pg. 1 2. Table of Contents pg. 2 3. Introduction/ Executive Summary pg. 3 4. Modern Portfolio Theory pg. 3 5. Portfolio Management pg. 4 6. Controlling the Risk pg. 5 7. Diversification pg. 6 8. CAPM pg. 7 9. Beta: Advantages and Disadvantages pg. 8 10. Options pg. 10 11. Hedging

    Premium Net present value Investment Risk

    • 5180 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes

    Premium Brand management Branding Brand equity

    • 9814 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    Managing Projects

    • 758 Words
    • 3 Pages

    Faculty of Business and Law SIM335 Managing Projects  Level: 3Module: SIM335 Managing Projects  Assignment code: SIM335Contribution to the module assessment: 100%    This is an individual assignment-please complete both tasks 1 and 2  Both tasks relate to the units in the module guide and the attached case study. It is advised that you read the case study thoroughly before attempting the tasks.  Task 1 (40% marks) 600 words (+/- 10%) each short answer question requires a response in a few sentences

    Premium Project management

    • 758 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Managing Information

    • 2364 Words
    • 9 Pages

    Henley Business School Professional Management Programmes Applied Management Qualifications Assignment cover sheet Module Name: Managing Information Student Name: Student Number: Cohort Number (applicable to Applied Management students): PGDip1A12 Daytime Telephone No: Word Count: 2226 Please click box if you have been assessed as having a specific learning difficulty and have provided documentary evidence to Professional

    Premium Management Strategic management Decision theory

    • 2364 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Brand Extension

    • 6415 Words
    • 26 Pages

    REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension

    Premium Branding Brand Brand equity

    • 6415 Words
    • 26 Pages
    Powerful Essays
Page 1 33 34 35 36 37 38 39 40 50