Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
Premium Uttarakhand Brand City
Johnson & Johnson On January 26‚ 2011‚ health care conglomerate Johnson & Johnson announced that earnings had declined in the fourth quarter of the previous year‚ and lowered its estimates for its earnings for 2010. The firm claimed that the weaker results could be attributed to the depressed economy and to a string of product recalls. Sales figures do indicate that Johnson and Johnson has clearly been hurt by 17 recalls since September 2009‚ covering several over-the-counter medicines‚ a batch
Premium Johnson & Johnson
Managing and Using Emotions in the Workplace Brad Pagano Southern New Hampshire University Abstract This case study analysis offers an overarching review on managing and using emotions in the workplace. It uncovers the factors that lead to poor management of emotions‚ why the strategic use of emotions in the workplace can be a powerful tool for employees‚ and offers suggestions on methodologies that companies can change their emotional climate. It will also discuss the advantages and
Premium Emotion Emotional intelligence Management
The in this unit titled "Patterns" we learned and covered a lot of things. Some of the key concepts we went over are In and Out tables‚ order of operations‚ summation notation‚ consecutive sums‚ conjecture and proof‚ geometry‚ recursive functions‚ positive/negative numbers and algebraic expressions. We used in and out tables to organize data so that we can see patterns. By organizing it and looking at the in then the out it made it easier to find a pattern. Orders of operations were used to correctly
Premium Summation Mathematics Arithmetic
For Your Immediate Action: Potential problems we might face in moving into the Mexican market: 1) Mexican culture has many differences when comparing it to other cultures‚ such as the American culture. First of all‚ the US tends to place business contacts above personal relationships and the communication skills vary widely between the two cultures. Therefore‚ when moving into the Mexican market friendships between businesspeople need to be formed in order to be more successful in doing business
Premium United States dollar Mexican peso
Literary Pieces In this lesson I learned so many things about Literature. Literature is a term used to describe written or spoken material. In broadly speaking‚ “ Literature” is used to describe anything from creative writing to more technical or scientific works‚ but the term is most commonly used to refer to works of the creative imagination‚ including works of poetry‚ drama‚ fiction‚ and nonfiction. In simple words Lieterature is an art of written words. Litera means Letter ( alphabet a-z‚ word-sentence-paragraph)
Free Literature Fiction Writing
Business Ethics Insider trading ethical dilemma and study of portfolio evidence Student: NGUYEN TUAN DUNG Contents TOC \o "1-3" \h \z \u Part A: Ethical Dilemma - Insider trading PAGEREF _Toc396083897 \h 2Description of insider trading and its ethical issues PAGEREF _Toc396083898 \h 21.Insider trading: Why is it an ethical dilemma? PAGEREF _Toc396083899 \h 32.Ethical solutions to this dilemma PAGEREF _Toc396083900 \h 4Part B: Portfolio of Evidence Content PAGEREF _Toc396083901 \h 7Appendix
Premium Ethics Business ethics
Managing Quality Case: Manila Laundry The owner of Manila Laundry has decided that a quality improvement program must be implemented in his dry cleaning service. Customers bring clothes to one of five stores or pick up stations. Orders are then delivered to the cleaning plant twice each day (morning and afternoon)‚ with deliveries of orders being made to the stores at the same time‚ allowing for same-day serve by customer request. Although Manila Laundry is a larger-than-average cleaning operation
Premium Clothing Laundry
(2009)‚ “An extension of technology acceptance model: Analysis of the adoption of mobile data services in China”. CA Holz (2008)‚ “China’s Economic Growth 1978-2025: What We Know Today about China’s Economic Growth Tomorrow”. MN Kiggundu (2002)‚ “Managing globalization in developing countries and transition economies: building capacities for a changing world”. S Yusuf (2001)‚ “Development issues: settled and open”. GW Skelton (2005)‚ “Mobile commerce application development”. P Kotler‚ R Berger (2010)
Premium Brand Marketing Mobile phone
------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
Premium Qualitative research Brand Student