Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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60-70% of the world’s total biodiversity exists. India has two out of the 18 biodiversity hot spots in the world. India has rich traditional knowledge and wisdom in the conservation of nature and natural resources. Religious beliefs‚ culture and folklore have together treated nature and environment with sanctity. Conservation and protection of environment and love for nature have always been part and parcel of Indian ethos and culture. Independent India has traveled a long way on the path
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socially promoted in the belief that retention may possibly do more harm then help. The question is which is more effective‚ grade retention or social promotion? There is information stating that neither is effective. The evidence against the two continues to mount as more states develop rigorous promotion and graduation standards. Social promotion is the practice of promoting students to the next grade level even though they have not acquired minimum competencies expected for that grade (Aldridge
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fuel is made available. The uses for fuel include everyday uses in our homes‚ running vehicles‚ and the use in manufacturing plants and other businesses that run on fuel. BMI oil and gas forecasts have been extended to cover a 10-year period‚ providing a guide to likely supply and demand trends from 2008 to 2018 (Oil & Gas Outlook: Long-Term Forcasts‚ 2009). Gas demands have been rising because environmental concerns have caused fuel to be the choice for power in many parts of the world. It
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300’s military weapons and strategy The movie 300 is an action movie that takes place in 480 B.C near Greece. It is about the famous Battle of Thermopylae that mainly involved both the Persians and the Spartans. The Persian army‚ led by a king named Xerxes‚ is in the process of taking over several Hellenic states in Greece. When Xerxes arrives at Sparta to strike a deal with King Leonidas (Spartan Army Leader) that he will have power over all of Greece if he will bow down to King Xerxes‚ Leonidas
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Advertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution‚ organization‚ or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth of radio
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Grace Kirigo Ngure 1301700 08NUR13 Health promotion is the process which enables people to gain control over their health determinants in order to improve their health and thereby be able to live an active and productive life. The ultimate objective of health promotion activities is to create prerequisites for a good life which includes physical‚ mental‚ social and spiritual health and considers people in their social and cultural context taking into account the material and economical resources
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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What is distinguishing factors between the the contemporary views of health promotion versus the historical view? How and why did these difference develop? Historical health promotion dealt with protecting the community from infectious diseases‚ providing safe water and reducing environmental threats which was normally done by the Government or organizations like World health Organization (WHO) and United Nations Children’s Fund (UNICEF).Emphasis were on mass vaccination against preventable
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