CONTENTS Task 1 – Promotion Plan 1.1 Objective/s. P 02 1.2 Product. P 02 1.3 Target Market. a) Target Market Choice b) Demographics c) Cultural Considerations P 03 1.4 Promotional Technique/s a) Effectiveness b) Financial Performance c) Objectives P 05 1.5 Action Plan P 07 1.6 Policies and Procedures a) Legislative b) Ethical c) Security P 08 1.7 Roles and Resposibilities P 10 1.8 Special Skills / Technology P 11 Promote products and services to international
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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organization. In order to achieve this objective‚ the theory proposes that scientific principles should be used in designing processes and managing workers. This theory was developed by “Fredrick Taylor in the 1880s and 1890s within the manufacturing industry” (Cook and Hunsacker 34). The theory was highly influential in the 1910s as the best management style. However‚ by 1920s it began to lose its popularity as new management ideas and concepts emerged. The modern organizational approaches and management
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CONTENTS |CHAPTER |TITLE |PAGE NO | | |LIST OF TABLES | | | |LIST OF CHARTS | | | |
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certain way‚ influence people to do something‚ and even change cultural opinion. What is it? It‟s none other than advertising. With the right research‚ look‚ and design an advertisement has the capabilities to change the way people think of a certain product. Take Dove for example. Prior to 2004‚ this international mega brand used advertising tactics much like many beauty brands in the industry were using- skinny models‚ sexual innuendos‚ and trendy images. 1 But their products weren‟t getting
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|Teagan Kluska | |UNIT CODE: |COM00207 | |UNIT NAME: |Communications in organisations | |ASSIGNMENT NUMBER: |2 | |ASSIGNMENT DUE DATE: |28/03/2013
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Organization development (OD) is a deliberately planned‚ organization-wide effort to increase an organization’s effectiveness or efficiency. OD theorists and practitioners define it in various ways. Its multiplicity of definition reflects the complexity of the discipline and is responsible for its lack of understanding. For example‚ Vasudevan has referred to OD being about promoting organizational readiness to meet change[citation needed]‚ and it has been said that OD is a systemic learning and development
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How legislation affects schools and the individuals working in them Schools have to follow the laws and codes and are expected to operate under certain legislations. As an individual working in a school you will need to be aware of laws and codes of conduct that affects the life of a school. These are: Data Protection Act This act is there to ensure that schools keep and use information only for the purpose that it is collected for. Education Act This is constantly been updated and gives the
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ORGANIZATION STRUCTURE 6.1 The organization structure The organization structure refers to the ways in which the organization’s activities are divided‚ grouped‚ and coordinated between managers and employees. The structure is based on the organizational design and has to be appropriate to the strategy of the organization Cream Dream is a small business concern at present. It has a very limited line of products and needs to make efficient use of its resources. Based on its size and product offerings
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