Assignment Title: The role of marketing in organisations P1: Describe how marketing techniques are used to market products in two organisations. Task 1 (a) Tesco Growth strategy Tesco has a well established and reliable strategy for growth‚ which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers
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cooperative assistance extended to us by the various individuals who have helped us successfully in completing our project. First of all we would like to thank Mumbai University for giving us this opportunity to study the subject of “BUSSINESS ENVIRONMENT”. We would like to show our gratitude to Prof. Jenny for her valuable assistance‚ encouragement and support on the topic “PROPERTY BUSSINESS IN INDIA:REAL ESTATE”. Lastly‚ we would like to thank our parents‚ friends & colleagues who have supported
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Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service. Promotional mix for Tesco The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively‚ they can advertise their product through commercials‚ posters‚ leaflets and billboards‚ which are all effective in getting the message of
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CASE STUDY: THE BUSINESS ENVIROMENT OF BRAZIL: NAVIGATING THE FINANCIAL CRISIS Brazil is the largest country in South America‚ covering around half of the total surface area of the subcontinent. It shares borders with every other South American country except Chile and Ecuador. The population of Brazil is estimated at 190 million. Brazil ranks fifth in the world in size and population. Discovered in 1500 by the Portuguese‚ Brazil gained independence in 1822. Upon becoming president in 1994‚ Cardoso
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Chapter 3 - Business Power James Buchanan Duke was born on December 23rd 1856 in North Carolina. His father was the owner of a small factory which produced a brand of chewing tobacco named Pro Bono Publico. As he became older it was time for him to take over his father’s business‚ however the number of competition was too high. Taking a major risk‚ he committed his company to a then-novel product- the cigarette. Unfortunately‚ back in those days‚ cigarettes were used by people from the lower
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P1: Explain the factors that affect access to complementary therapies. Complementary therapies are alternative medicines are treatments that fall outside of mainstream healthcare. Complementary therapy is known by many different terms‚ including alternative therapy‚ alternative medicine‚ holistic therapy and traditional medicine. These medicines and treatments range from acupuncture and homeopathy to aromatherapy‚ meditation and colonic irrigation. There are many reasons why people choose to use complementary
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals‚ organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand‚ External stake-holders are those outside the business‚ for example‚ the community. Internal stake-holders consist of: Owners: Interested in making profit and
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LECTURE 3 Business Environment LEARNING OUTCOME OF LECTURE 3 & 4: * Investigate the economic‚ social and global environment in which organisations operate CONTENTS (Lecture 3): Resource issues and types of economic system: basic economic problem‚ effective use of Resources; type of economic systems — command‚ free enterprise‚ mixed‚ including transitional economies‚ public and private sector initiatives; private finance initiatives. Business Environment : We can divide the types
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The Business Environment Name: College: Date: The Business Environment The role of business in the economy A business is an economic system which provides goods and services with the aim of generating revenue. The notion of a possibility of being able to earn a profit itself offers incentive for starting ones own businesses. For growth and development to be achieved in any given economy‚ the government must strive to ensure that the environment is conducive which induces investments and while
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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