brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year‚ but that figure will be up
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Moment of Truth Aldo is the object that we chose to observe and study their customer service quality. Aldo is a private corporation that owns and operates a worldwide chain of shoe and accessory stores. Based on our observations‚ we felt dissatisfied through its customer service for the following reasons: 1. POOR GREETING. The staffs are not greeted the customers immediately. Although they are busy with others‚ they still can give a smile and quick greeting‚ and tell them they will be attended
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market‚ customers are playing the leading role and customer satisfaction is one of the important factors affect the development of the companies. Knowing what customers think‚ feel‚ demand and choice preference is crucial for marketers because satisfying customers can means that a company not only gaining a customer but also survival in intense competition. Therefore‚ delighting customers can gain benefit from three aspects: keeping loyal for exist customers‚ attracting potential customers and getting
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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in and benefit from the setting. Effective communication is the key aspect of building a relationship between children‚ young people or adults. Body language‚ tone of voice and eye contact can tell us a lot about a person and also helps us determine how we are going to respond appropriately. Within the classroom we need to communicate effectively as we will come across a lot of different people with different personalities. To communicate effectively with someone you need to be on the same or similar
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Explain how to adapt communication with children and young people for The age of the child or young person Unit 1 Communication and professional relationships with children‚ young people and adults 1.2:2 Explain how to adapt communication with children and young people for: 1. The age of the child or young person Children coming from primary school to secondary school will go through many changes. They are aged between 11 and 12 years old. Their bodies will be changing as well with reaching
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* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Customer preference: Customers are informed and remaindered about the products and are requested and persuaded to purchase their products. Such communication may be made their along the product or well in advance of the introduction of product into the market. Such communication becomes necessary when a new product or service is introduced in the market or an old product is improved or it is simply to increase the sales of the products. How Companies Find Consumer Preferences • Companies
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Customer focus Customer satisfaction and loyalty are two important indicators for business. If organizations can meet customer expectations‚ it only can help improve customer satisfaction but not loyalty. However‚ if the quality can exceed customer expectations‚ it can help improve and sustain customer loyalty. There are tremendous practices for performance excellence in terms of customer focus. For example‚ identify different customer groups and understand their needs‚ create an organizational culture
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solving at three auto assembly plants’’‚ Management Science‚ Vol Meegan‚ S.T. (1997)‚ ``Organisational transitions form ISO 9000 to total quality management’’‚ unpublished PhD thesis‚ Queens University of Belfast‚ Northern Ireland. Moore‚ N. (1987)‚ How to do Research‚ 2nd ed.‚ Library Association‚ London. Ridgeway‚ G.M. (1997)‚ ``Introducing total quality management: a change in management ideology’’‚ unpublished PhD thesis‚ Sheffield Hallam University. Sohal‚ A.S. and Lu‚ E. (1998)‚ ``Continuous
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