Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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Green marketing has been an important academic research topic since it came about (Coddington‚ 1993; Fuller‚ 1999; Ottman‚ 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject‚ entitled‚ ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition of ‘green marketing’ was according to Henion (1976); “the implementation
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Ethics Issue: Is it ethical for an American company to operate a sweatshop in a foreign country? Facts: According to the US Department of Labor‚ a sweatshop is an employer that violates more than one federal or state labor law governing minimum wage and overtime‚ child labor‚ industrial homework‚ occupational safety and health‚ workers compensation or industry [1]. As we examine the effects that sweatshops have on the employees in the foreign country‚ most American’s would agree that forcing
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Businesses are completely incompatible with virtue ethics. Discuss. Business ethics is concerned with how well a business treats its stakeholders and whether a business’s actions are seen as ethical. Within business ethics there are three approaches which could be adopted. The first approach is that a business’s main goal could be to maximise profits and nothing more‚ where the ethics of the business wouldn’t necessarily be important. This view is supported by Milton Friedman. Secondly‚ some ethicists
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The Practicalities Of Going Online Section One: Introduction The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities‚ benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco
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A political party is an organization of people who share and believe in a particular set of ideologies for what that state should be doing for its citizens. A party should as well‚ has a set of policy objectives. If the people view you as having goals and a purpose for their country‚ they would want to see you as the man/woman in charge. Political parties organize candidates and raise money for elections. Having the right candidate is key to winning an election. Most modern political parties rely
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Short summary of the article The article is designed to find out the experience of working from home‚ the paper is argued that the transition of managers from office based working atmosphere to partly home based place is more than a physical move the location of the paid work. The data was used was taken from a research project situated in the UK where legislation (UK Employment Act ‚2002) has supported the introduction of flexible work arrangements including home-based telework The research identified
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Dissociative Identity Disorder Dissociative Identity Disorder or DID‚ is a severe form of dissociation‚ a mental process which produces a lack connections between someone’s memories‚ feelings‚ thoughts‚ actions‚ and their sense of identity (Chakraburtty‚ 2009). The dissociative part is thought to be a way of coping. The person dissociates themselves from a situation or experience that can be too violent‚ painful‚ or traumatic to assimilate with their conscious self (Chakraburtty‚ 2009). Dissociative
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How to identify and discern a person-07102012 We are ministering and talking to people all the time. We are meeting people everywhere and anywhere. We talk about fellowship‚ it is people; we talk about church‚ it is people. When we talk about business‚ we are meeting with people. When we go shopping we are meeting people too. So‚ all the time we are in contact with people. That is why we need to know how to discern. If we don’t discern we touch the live wire. When we touch the live wire we can
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CORPORATE GOVERNANCE IN FAMILY BUSINESSES IN SERBIA PhD Katarina Djulic‚ Faculty of Economics‚ Finance and Administration‚ kdjulic@fefa.edu.rs MSc Tanja Kuzman‚ Faculty of Economics‚ Finance and Administration PhD Katarina Djulic is Assistant Professor at FEFA on subjects of Corporate Finance and Corporate Governance. She also works as Senior Consultant in KPMG Serbia. She worked as an Associate Operations Officer at the International Finance Corporation‚ World Bank Group‚ on the Corporate Governance
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