Pampers has a product that allows baby to sleep the whole night which is exactly what consumers need. P&G also comes up with many ideas like this‚ that Rejoice helps soft and smooth hair‚ that Olay makes you look younger and like your skin‚ that Pantene makes hair healthy and shiny‚ and that Head and Shoulders can wash your scurf and give you confidence. We all know that P&G is a multi-brand company and many people think there will be some disadvantages that the products will cannibalize
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station in Singapore. At that place‚ the product was revealed on the handrails. • Pizza Escalator Advertisement: Escalator in front of the pizza kingdom restaurant was creatively used to advertise their new pizza with more cheese. • Pantene Escalator: The pantene shampoo advertisement is placed between two escalators. • Sushi Roll: Sushi Train: Nice advertising ideas for sushi restaurant sushi roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. One
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PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
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Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May‚ 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda
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Market Analysis of L’Oreal Product – GARNIeR Hair Care Table of Contents: 1. Project Objectives 2. Product Description 3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations Project Objectives The Objectives of the Project Report are: * To comprehensively research on one of
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potentially embarrassing posers. How does P&G feel‚ one student wants to know‚ about its campaigns being ambushed by its archrival HUL? Few people have forgotten the teaser campaign about a mystery shampoo last year (that was revealed to be P&G’s Pantene) being hijacked by Dove from the HUL stable. Pritchard opts to take the high road on this one: “We can’t prevent any competitor from ambush (surprise attack). But if you focus on the consumer‚ what your brand is doing to serve the consumer and if
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Team Image Parfaite Pre-Case Study Akila Devers Stephanie Heyligar Khadidjatou Camara I. Current Offering of the L’Oréal Paris Brand L’Oréal Paris is just one of the many global consumer product brands owned by the megacorporation L’Oréal. Natalie Cristo‚ the Senior Vice President of L’Oréal Paris‚ stated that L’Oréal Paris is the flagship brand of the company and that it celebrates the value of the consumer (Jeffries‚ 2011). With a legendary slogan‚ “Because you’re worth it”‚ L’Oréal Paris
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of human beings was lucky enough to be born at a time where there are heart transplants‚ and vaccines for illnesses. Also‚ we love to use products from Covergirl‚ Dove‚ and Pantene. Yes‚ all of these things are very important in our everyday lives. But‚ we tend to overlook what goes on behind the scenes. Covergirl‚ Dove‚ Pantene test their products on animals. Also‚ heart transplants and vaccines all go through animal testing first. The animals used in these tests get locked up in dark cages‚ and suffer
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Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
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Safeguard (57.0%) Ivory (5.0%) CPP: 13.4% Palmolive Naturals (8.3%) Tender Care (3.8%) J&J Phils.: 4.6% 4.) HAIR CONDITIONER Unilever: 82.5% Creamsilk (82.5%) P&G: 11.0% Pantene (7.5%) Ivory (3.5%) Bristol-Myers: 4.9% Herbal Essence (4.9%) 5.) SHAMPOOS P&G: 41.0% Rejoice (16.9%) Pantene (9.1%) Head&Shoulders (8.9%) Ivory (6.0%) Unilever: 11.0% Sunsilk (23.5%) Lux (6.8%) CPP: 23.1% Palmolive (16.5%) Optima (3.3%) 6.) BABY DIAPERS P&G: 41.0% Pampers Comfort
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