Preview

Escalator Advertisements

Good Essays
Open Document
Open Document
513 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Escalator Advertisements
2. 10 Most Creative and Effective Escalator Ads
In order to provide a unique marketing campaign, you can choose escalator advertising. Escalator advertising provides you higher reach due to the frequent usability. Escalator Ads is specialized film manufacturing companies who manufacture and market handrail advertising and convey the media around the world. It enables advertising, branding and decorative communication so that it can be easily sent to the customers. It will be usually seen in the busiest places like airports, train stations, shopping centers, department stores, supermarkets and some other locations. While the advertisement is being displayed through stairs and escalators, it will easily reach customers. There are top 10 creative
…show more content…
• Gilette Venus:

Using ambient as the medium, the benefits of Gillette are displayed. Daily travelers can be mostly seen in the world’s largest MRT station in Singapore. At that place, the product was revealed on the handrails.

• Pizza Escalator Advertisement:
Escalator in front of the pizza kingdom restaurant was creatively used to advertise their new pizza with more cheese.

• Pantene Escalator:
The pantene shampoo advertisement is placed between two escalators.

• Sushi Roll: Sushi Train:
Nice advertising ideas for sushi restaurant sushi roll at the point of sale. Stickers of sushi meals were bonded at the handrails of an escalator. One will realize the effect of meals.

• The Simpsons Movie:
This movie though no needs any advertisement, they decided to go with creative direction that looks and feels exactly like what you would expect from The Simpsons.

• DHL:
DHL has always been great with their advertising. The genius escalator being present in Hong Kong makes it always looks huge traffic.

• Coca Cola:
Coca cola finalized to run this simple but sensible escalator ad campaign. They displayed coke lite on the escalator. They also keep regular coke ads on the

You May Also Find These Documents Helpful

  • Powerful Essays

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Dutch Boy Executive Summary

    • 4669 Words
    • 19 Pages

    Billboards. Establishing advertisements, in which the advantages of the product were emphasized like the easy and innovative packing to use and to keep, additionally will include the logo of the Best Buy Award of Good Housekeeping Magazine. It will use the billboards of Lamar Advertisement Company that includes in its proposal the average cost given the Cost By Market (CPM).…

    • 4669 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    A Advertising

    • 1917 Words
    • 11 Pages

    9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand.…

    • 1917 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    This advertisement contains a slogan, the company logo name and several figures. The main figure is the red coke bottle near the centre of the advertisement discharging a bright red smiley face accompanied by other images in a white and blue…

    • 1684 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    5 Ascent Gum

    • 1243 Words
    • 5 Pages

    I will evaluate an advertisement of 5 Ascent Gum to better understand why they designed the advertisement as it is, if they met certain appeals, and if they were able to create a successful advertisement. I will illustrate 5 Ascent Gum’s advertisement. First I will describe the 5 Ascent’s Gum Advertisement details. The 5 Ascent went for a simple bold approach with a white small title of “5 ASCENT GUM” centered at the top of the page. The background is completely black.…

    • 1243 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Gillette Case Write Up

    • 311 Words
    • 2 Pages

    Gillette is moving into a new market with a large advertising budget and a strong distribution chain. I expect sales in the first year to reach 3.495 million units, or roughly $3.39 million. This would represent a 15% market share of the standard quality market. With a projected market growth rate of 30% each year and an annual advertising budget of $1.2 million, sales figures are expected to grow to 23.96 million units ($23.24 million) in year five. This figure will represent a 36% market share.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Sushi Restaurant intends to serve a wide variety of entrées that will be of Japanese origin. These entrees include sushi (both platters and a la carte), sashimi, and traditional Japanese dishes. Additionally, the business will offer a wide variety of alcoholic beverages, which Management expects will generate a significant portion of the Company’s revenues and profits. The third section of the business plan will further describe the services offered by the Sushi Restaurant.…

    • 1569 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Red, White, and Everywhere

    • 1590 Words
    • 7 Pages

    Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives of the Library of Congress. 2000. Motion Picture, Broadcasting, and Recorded Sound Div., Library of Congress, 5 Sept. 2004 .…

    • 1590 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Logistic Today (2006), DHL, FedEx, UPS Expansion of Service To and In China [online], Available at:…

    • 1422 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something to us, the consumer.…

    • 1368 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Advertisements are an excellent way for a company to highlight a new product that is being released to the public. The idea behind an advertisement is to reach a target audience for which to sell their product. These advertisements can catch the eyes of the consumer using multiple aspects. The advertisement for Kyrie Irving’s new shoe called the Kyrie 3’s is a great advertisement. The advertisement for the Kyrie 3’s catches the audience’s eyes with an attention-grabbing use of language and font. It also has eye-popping design, and an excellent character choice to really get the attention of consumers. Furthermore, the use of 2 pages to convey their message is an unusual way to get the reader’s attention.…

    • 963 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Shifuku Sushi Bar, located on 400 Wood Street in Pittsburgh, PA, is a unique eatery that provides customers with freshly made sushi and other complementary foods in a chic setting. Unlike the typical restaurant, Shifuku Sushi Bar allows people to choose from a carry-out or stay-in option to optimize customer convenience. Most sushi eateries do no offer a carry-out service, making Shifuku Sushi Bar innovative and helpful to those who want sushi on the go. Shifuku Sushi Bar also employs Itamae-San’s or sushi chefs to prepare the food right in front of the customer, creating an enticing experience and entertainment for all. Like most places, Shifuku Sushi Bar offers free-WiFi to customers and has the normal conveniences of a restaurant.…

    • 12322 Words
    • 50 Pages
    Good Essays
  • Better Essays

    slogan, it is a way for the male audience to connect with the message according…

    • 1970 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Student

    • 353 Words
    • 2 Pages

    First, Gillette aimed to increase it is brand sales the market being served, therefore Gillette’s new Sensor razor and blade system was revealed in Europe and Unites States on October 3, 1989. In fact, rapid geographic growth of Gillette’s new products went far beyond these two continents, into Canada, Japan, Latin America, Australia, Africa, and indeed the rest of the world. The statistics showed that Gillette would gain $20 million in pretax profit.…

    • 353 Words
    • 2 Pages
    Good Essays
  • Better Essays

    The Gillette trademark continues to recognize the importance of 'being ahead of the field' in a competitive market in which consumer requirements are becoming increasingly diverse and demanding.…

    • 1763 Words
    • 8 Pages
    Better Essays