of 35%‚ see Exhibit 5). Specifically‚ the forces‚ which affect industry profits‚ can be described as follows: Barriers to Entry: • Brand equity: Coke and Pepsi have established their brand identity over decades‚ and both brands have become part of the American culture. • Scale economics of advertising: Not only have Coke and Pepsi built their brands over decades but they also are much more effective at capturing the rewards of their advertising campaigns. For example‚ Coke spent about $10
Premium Coca-Cola Cola Pepsi
Summary of Chapter 5 of Blink: The Power of Thinking Without Thinking In chapter five of Malcolm Gladwell’s‚ Blink: The Power of Thinking Without Thinking‚ he takes a new twist on the idea of thin-slicing‚ which he describes as‚ “the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience” (23). Throughout the four previous chapters‚ he explained how thin-slicing works and how it can be useful in everyday life. However‚ in this chapter‚ offers
Premium Pepsi Coca-Cola Cola
Performance appraisal‚ reward and promotion policies “Blaze new trails. Never settle for second best. Succeed together‚ celebrate and do something bigger”. That’s what performing of Pepsi Cola International is all about. Pepsi-Cola International‚ with operations in over 150 countries‚ has developed a common performance appraisal system that focuses on motivating managers to achieve and maintain high standards of performance. It contains five feedback mechanisms - instant feedback‚ coaching‚
Premium Culture Pepsi Performance appraisal
Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199 both Cok and Pepsi a h 90s‚ ke achieved ave erage annual r revenue grow of wth
Premium Coca-Cola Pepsi
Value Chain and their relationships 5 Industry Analyses 6 CSD Industry Analysis 6 Porter’s Five Forces for Bottler & Distribution 9 Profitability Analysis 11 Financial Analyses 12 SWOT and Ansoff Matrix Analyses 12 Where Should Pepsi and Coca-Cola head? 14 Keep status quo price competition and marketing mix? 14 Initiate Price War to enhance profitability while holding the rest of marketing mix? 14 Bottling drinking water‚ should the strategy be the same as CSD? 15 Should
Premium Coca-Cola Soft drink Pepsi
is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old‚ Pepsi: new. The first magazine
Premium Coca-Cola Pepsi Cola
between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1). Over the past century‚ it seems they have feuded over everything from who has superior taste‚ to the pursuit into space‚ and more recently over NASCAR and the social media race. Regardless of who is ahead in the competition‚ the battles between Coca-Cola & Pepsi demonstrate important
Premium Pepsi Coca-Cola Strategic management
Analysis on Cola Wars Case Threat of New Entrants The threat of new entrants in the soft drink industry is low. Barriers to the CSD industry are extremely high because customers have high brand loyalty towards to either Coke or Pepsi. As the case mentioned‚ Coke and Pepsi spend millions of dollars on advertising even though they are already the dominant companies in the industry. Thus‚ heavy investment on advertising and promotions is necessary for any new entrant to change persisting customers tastes
Premium Coca-Cola Soft drink Pepsi
BUAD497 Strategic Management Fall 2011 Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces
Premium Pepsi Coca-Cola Cola
References: UsedLa Monica‚ Paul R. 2002. Coke vs. Pepsi: the new cola wars. Forget about how Vanilla Coke and Pepsi Blue taste.Which stock is better: Coca-Cola or PepsiCo? CNNMoney.Retrieved from the World Wide Web on 01 April 2004:http://money.cnn.com/2002/05/10/pf/investing/q_cola/Lomax‚ Alice. 2004. Pepsi ’s Cutting Edge? The Motley Fool. Retrieved from the World Wide Web on 01 April2004: http://www.fool.com/News/mft/2004/mft04030917
Premium Coca-Cola Pepsi Cola