COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore‚ the case also focuses on the Coke vs. Pepsi goods which target similar
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Concern This is to certify that MD.NOORAIN Student of MBA‚ of A.N.COLLEGE‚PATNA session 2008-2010 has completed his PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the
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BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
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Abide Masaraure MBE Internationalizing the "Cola Wars" : A case study 1. Four industry competitor challenges facing Coke and Pepsi in the mid- to late-1990s Consolidation of bottlers Coke on owned a smaller percentage of the bottler’s market share (about one third as illustrated on Page 4). This meant it lacked control over the independent bottlers who did not have long term commitment in satisfying its corporate goals. Also the bottling process was capital intensive. Change of distribution
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Case Study Number 1: Pepsi Ultimate Taste Challenge Table of Contents I Executive Summary…………………………………………………………………….. page 2 II Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers
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ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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giuliani/downloads/CocaPepsi.pdf Cola wars continue: coke and pepsi in 2012 $74B carbonated soft drink industry in the US 1975-1990s‚ coke and pepsi both earned average annual revanue growth of around 10%. In 2000‚ us per capita CSD consumption declined. 2009‚ average American drank 46 gallons of CSD per year‚ loest since 1989. Coke suffered from operational setbacks Pepsi charterd new‚ aggressive course in altnerative beverage and snack Challenges Boost domestic CSD sales? Compete how in growing non
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Session 2 Case: Laura Ashley Holdings plc: That Battle for Survival Study Questions: 1. Assess Laura Ashley’s recent performance. How serious is the company’s present predicament? 2. Identify reasons for poor and deteriorating financial performance. 3. What strategy recommendations would you offer to Mr. Cheong that would best serve the interests of Laura Ashley’s shareholders? Session 3 Case: Global Wine War 2009: New World versus Old Study
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How is the campaign consistent withPepsiCo’s brand image? * 24. Slogans of pepsi• 1939 « Twice as Much for a Nickel »• 1958 « Be Sociable‚ Have a Pepsi »• 1961 « Now it’s Pepsi for Those Who Think Young »• 1984 Pepsi. The Choice of a New Generation.• 2003 « It’s the Cola ». « Dare for more »• 2008 « Pepsi is # 1 »• 2010- present"Every Pepsi Refreshes The World" * 25. 2) List all promotional mix elements used in the Pepsi Refresh Campaign.3) Describe PepsiCo’s target audience. Is the Refresh Campain
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Cola Wars Continue : Coke and Pepsi in 2010 Introduction "Cola Wars Continue: Coke and Pepsi in 2010” explain the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry with a 90% market share in carbonated beverages‚ the study analyses the different stages of the value chain (concentrate producers‚ bottlers‚ retail
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