Coke Vs. Pepsi Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co‚ which one would you choose? Why? Both Firms EVAs are increasing from 2001 to 2003 _EVAs of Coca Cola is significantly higher than those of PepsiCo._ _EVAs insures that management perspective and objective is to maximize shareholders wealth‚ as such we would choose Coca Cola. The reason is because EVA is a measure of added value‚ and since Coca Colas EVA is
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Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
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UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
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Sale of Goods (Pg 358) The SGA applies generally to all contracts for the sale of goods: s1(1) SGA. It does not apply to other types of transactions involving goods. Contracts of Hire-Purchase are governed by the Hire-Purchase Act. In the case of the contracts for the sale or supply of food in Singapore‚ the Sale of Food Act applies. It does not apply to contracts of sale intended to operate by way of mortgage‚ pledge‚ charge or other security. SGA s2(1): A contract of sale of goods by which
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PROPOSAL “TOWARDS IMPROVED SALES FORCE EFFECTIVENESS” (FOR INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC‚ CANADA) INTRODUCTION CANDO Management consultant one of the prominent Canadian consultant firms. They prepared and sent a formal written proposal on August 19‚ 1998 in response to their client “INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC” to review and assessment. the mentioned subject “Towards Improved Sales Force Effectiveness as a marketing strategy for special recipe canned
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each function? What are the steps in the Sales Management model? Describing the Personal Selling Function -> Defining the Strategic Role of the Sales Function -> Developing the Salesforce -> Directing the Salesforce -> Determining Salesforce Effectiveness and Performance What are the 7 characteristics of the Best Sales Organizations? Create a customer-driven culture throughout the sales organization and firm Recruit and hire the best sales talent Train and coach the right skill
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1. Pepsi relied on the celebrities on its marketing campaigns throughout its history and the message given by Pepsi was most concentrated on being young “ 1961-1964: Now It’s Pepsi for those Who Think Young”‚ 1992-1993 “Be Young‚ Have Fun Drink Pepsi” to being socially responsible. Pepsi used to have a brand image of being “cool” however Pepsi tried to change this image to being socially responsible and started the campaign Pepsi Refresh which aims to grant aid to the projects which promises to make
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leaders in the upcoming years. Financial Analysis The purpose of this paper is to provide a financial analysis comparison between PepsiCo and the Coca-Cola Cooperation. Many companies are forever finding ways to improve market value to increase sales‚ and income. Consumers will always look for deals or special buys to not only save them money but also‚ give them better quality. Companies are always looking for ways to make profits when marketing their products. This paper analyzes the financial
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Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support
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These 25 Sales Techniques to Increase Sales? BY ADARSH THAMPY Everyone wants to start a business and increase sales as their business grows. Most people prefer online business as it is the most cost effective way to get started. In this article‚ I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well. Increase Sales: 25 Sales Techniques
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