Preview

Sales Techniques

Better Essays
Open Document
Open Document
3375 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sales Techniques
Are You Using These 25 Sales Techniques to Increase Sales?
BY ADARSH THAMPY
Everyone wants to start a business and increase sales as their business grows. Most people prefer online business as it is the most cost effective way to get started.
In this article, I will list out 25 of the most effective sales techniques anyone can implement in their business to increase sales and make more profits. Increasing sales volume is not just enough. You need to increase profits as well.
Increase Sales: 25 Sales Techniques That Work
Strategy 1: Use Content Marketing
The key is not to call the decision maker. The key is to have the decision maker call you. -Jeffrey Gitomer
A few years back, when you had a product or service to sell what did you do to get the word out? You tried press releases, television ads, paper ads, cold calls, banner ads, display hoardings and any other means you could afford. Business went to those who had the largest marketing budgets.
Fast forward to present day, people are no longer paying attention to the thousands of marketing messages that they come across each and every single day. With internet usage on the rise and people becoming more aware, all of these traditional marketing approaches are weakening day-by-day.
People who embrace relationship marketing, has already understood the power of content marketing. As compared to traditional methods of marketing, content marketing means getting found by prospective customers rather than trying to push your product or service to the uninterested masses.
With content marketing, there are a host of benefits
Pre-qualified leads
Lower marketing costs
Higher conversion rates
Higher customer satisfaction
Lower customer acquisition rates
You should embrace content marketing not just for the benefits. Although it takes time, it’s what works very well now, and probably the only marketing technique that will work in the future.
Strategy 2: Use Upsells Effectively
If you are not using upsells, you are leaving

You May Also Find These Documents Helpful

  • Good Essays

    Gwen Moran, the author of the article does a great job of putting the bits and pieces of information together to show the importance and need of using the latest marketing strategies and trends. The author furthermore presents a variety of ideas and suggestions to show the impact of technology on marketing strategies and promotions.…

    • 585 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Defining Marketing Paper

    • 1004 Words
    • 5 Pages

    Companies today compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in ways not imaginable in the pre-internet era. The changes in competitive environment are numerous. What have also changed are marketing strategies and the marketing programs have available to implement those strategies.…

    • 1004 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, NJ: Prentice Hall. Retrieved From: https://ecampus.phoenix.edu/content/eBookLibrary2/content/DownloadList.aspx?assetMetaId=fd2c6dab-ac8a-4084-93cf-8072542432b2&assetDataId=10ce2e03-bd10-4d1d-98f1-a251e2b8bf1a…

    • 1178 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    A successful sales promotion does not necessarily have to cost the company a fortune. Although the traditional channel of mass media can be very expensive, there are many other cost effective tools organizations can use to promote their products and services.…

    • 8591 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Jones Blair Case

    • 1892 Words
    • 8 Pages

    Number of paint companies are declining at a rate of 2 to 3% a year…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    diversity training teach

    • 7319 Words
    • 23 Pages

    With the proliferation and fragmentation of media, the marketing landscape has become much more complex. The good old days when marketers more or less had complete control over what consumers experienced via traditional offline and online push media and channels are long gone. That world has been replaced by one where these traditional channels now coexist with other, newer influences on the customer experience, some of which are outside the control and even the direct visibility of the marketer.…

    • 7319 Words
    • 23 Pages
    Powerful Essays
  • Better Essays

    Value Creation

    • 8646 Words
    • 35 Pages

    Kahle, D. (February 2008). Are there best practices for salespeople? American Salesman 53, 2, February 2008, pp. 11–15…

    • 8646 Words
    • 35 Pages
    Better Essays
  • Satisfactory Essays

    With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.…

    • 801 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt, today with the number of firms on the rise in the same industry, state and even the same street.…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    customer relationship-building goals by itself. It must partner closely with other departments in the company and with other organization throughout its entire value – delivery network to provide superior customer value and satisfaction. Thus marketing calls upon everyone in the organization to “think customer” and to do all they can to help build and manage profitable customer relationship. Marketing is all around us, and we need to know that it is not only used by manufacturing companies, wholesaler and retailers, but also by all kinds of individuals and organizations.…

    • 8046 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    *From trying to grow sales by adding sales activities to accelerating sales growth by improving the efficiency and effectiveness of the sales process.…

    • 4679 Words
    • 20 Pages
    Good Essays
  • Powerful Essays

    Event Marketing

    • 6241 Words
    • 25 Pages

    Introduction Due to an increasing saturation and fragmentation of markets, marketers are in recent years confronted with a significantly changing marketing communication landscape. Here, brands can no longer be distinguished on their quality and functional benefits alone (Weinberg 1993; Kroeber-Riel 1984) and the effectiveness of classic marketing communications is decreasing steadily as a result of a stiff competition of communications (Wohlfeil and Whelan 2005a,b; Levermann 1998). Indeed, because classic marketing communications are solely based on a push strategy where brand…

    • 6241 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    Content Marketing is a strategic marketing approach focused on creating and distributing variable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customers action.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    It is an established fact Content Marketing isn’t going away anytime soon; in 2016, customized content will continue to grow, further humanizing the brand, almost on a person-to-person level. The core of content marketing remains the same; content remains key to providing insightful, useful, and vital information to current customers and future prospects. Content customization will continue to grow (and flourish), regardless of size, industry, and niche. Simply put; content marketing bridges the gap between brand and audience and functions based on trust.…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    marketing is viewed a lot of as a two-way spoken communication between marketers and customers. This transition within the advertising and media industries will be summarized by the subsequent market trends:…

    • 1010 Words
    • 5 Pages
    Good Essays

Related Topics