Case study E-business strategy development: an FMCG sector case study M. Webster‚ R. Beach and I. Fouweather University of Bradford School of Management‚ Bradford‚ UK Abstract Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods)‚ which is characterised by powerful retailers‚ tier-1 suppliers of industrial end-products and ingredient/raw
Premium Supply chain management Supply chain
Teachers’Practices regarding Reading Strategy Instruction: Language teachers’ beliefs and understandings of instructing and learning assume an essential part in their classroom practices and in their professional growth. According to Harste and Burke (1977) ‚ instructors settle on choices about classroom instruction in light of theoretical beliefs they hold about teaching and learning. Teachers’ beliefs impact their objectives‚ methods‚ materials‚ classroom interaction patterns‚ their roles‚ their
Premium Education Learning Teacher
Internship Report On Strategies of Human Resource: A Study On Grameenphone Ltd. Submitted To Mr. ShowvonickDatta Lecturer BRAC University Submitted By Salma Sultana Masters of Business Administration (MBA) Id# 10364060 Submission Date: 1 /12 /2013 1 INTERNSHIP RESEARCH REPORT ON ‘Strategies of Human resource: A Study of Grameenphone Limited.’ 2 September ‚ 2013 Mr. ShowvonickDatta Lecturer Brac University Dhaka‚ Bangladesh Subject: Letter of Transmittal Dear Sir‚ Attached please find the
Premium Mobile phone Mobile network operator Corporate governance
Wal-Mart Case Study Introduction 1. Brief History of Wal-Mart Wal-Mart is “the giant chain of discount stores‚ the second largest company in the world‚ with over $400 billion in revenue and 2.1 million associates.” (Philip and Kevin‚ p94) Wal-Mart began its business in 1962 when Sam Walton‚ the owner of Wal-Mart‚ opened up his first discount store in Rogers‚ Arkansas (Philip and Kevin‚ p94). In the next two decades‚ Wal-Mart expanding its scale rapidly. Since 1990s‚ Wal-Mart started to opened
Premium Wal-Mart Retailing Management
Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
Free Qualitative research Case study Scientific method
Google Case Study Assignment How does Google’s mission statement related to its business strategy? They are related because they want to acquire all the information‚ making them useful to the real world. Information can be accessed by anyone around the world. Targeting advertising has the high amount of revenue‚ making them one of the most valuable real (virtual) estate. How does Google’s organizational strategy support its business strategy? Organizational strategy helps the business to extend
Premium Sergey Brin Strategic management Porter generic strategies
started to experiment with ‘relational’ contracts. A relational contracting strategy ─ or ‘intertwined’ strategy in that personal relations become heavily intertwined with the economic exchange[2] ─ presumes that the project clients are willing to discard adversarial forms of contracting for others that nurture cooperative‚ long-term relationships with the preferred project suppliers. Through an in-depth empirical study on the implementation of relational contracts with all the first-tier suppliers
Premium Contract Project management
Marketing Strategy: In contrast with the research findings of Scherer at al.‚ it is that in the pharmaceutical company large number of the diversified portfolio might not return huge profits. The strategy of the Rumack pharmaceuticals was that they expanded their product range to sustain and then capitalize upon the market share‚ which the product variants would secure for the company. In case of the pharmaceutical industry the rate of growth often demanded by the market to be sustainable for the
Premium Pharmacology Pharmaceutical industry Marketing
22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend
Premium Strategic management
Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher‚ in your case) and prove your point. If you are an excellent lawyer‚ you can even convince the jury that your defendant is not guilty even if he is (not ethical‚ of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending
Premium Case study Problem solving