Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Assignment on International Business of Coca Cola and Unilever SUBMITTED TO Dr.M.Zillur Rahaman Guest Facalty SUBMITTED BY Rajib kundu(2010-2-10-329) Razuan Ahmed (2010-2-10-271) Date of Submission July 23‚ 2012 Course : International Business Course Code : ITB (301) Section : 5 Table of Content | Details | Page No | COCA-COLA COMPANY | | 1
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Strategy – NCC 5090 Cola Wars Continue: Coke and Pepsi in 2006 Case Part 1: Why was concentrate manufacturing profitable until the late ‘90s? Porter’s Five Forces provides an in-depth understanding as to how the interconnected relationship between Entrants‚ Buyers‚ Suppliers‚ Substitutes‚ and Rivals allowed concentrate producers to increase profitability. Entrants: Existing Concentrate Producers create high barriers to entry Despite low capital requirements to enter the
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in Business 100 Semester 1‚ 2010 - Bentley Assessment 1: Critical Essay A Review on the Social Performance of Coca-Cola (Word count: 1787 words) Corporate Social Responsibility: An examination of the performance of Coca-Cola Coca-Cola is a brand that needs no introduction; being in existence since 1886‚ it has since grown into one of the world’s most powerful brands. Over the years‚ as Coca-Cola grew larger‚ so did the number of stakeholders; thus increasing the importance of upholding the
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encouragement for the soft drinks industry in general and PepsiCo in particular. The key players Coca Cola and PepsiCo actively revived their old brands that were popular in the 1980s in India. Coca Cola revived its old brand Citra within the lime carbonates category. While Coca Cola already had Sprite and Limca in the lime carbonates category‚ Citrus was priced at 20% cheaper than them. Coca Cola also reintroduced its brand “Rimzim”‚ a masala soda with cumin and spices. PepsiCo reciprocated by reviving
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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2. Analysing Financial Performance Analyse the company’s financial performance‚ over two years‚ using the following ratios (you will need to present your results): * Current ratio * Acid test ratio * Gearing * Asset turnover ratio * Inventory turnover ratio (if appropriate) * Receivables (debtors’) days * Payables (creditors’) days * Gross profit margin * Net profit margin * Return on capital employed (ROCE) * Dividend per share (if information is available)
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International Trade & Academic Research Conference (ITARC )‚ 7 – 8th November‚ 2012‚ London.UK. COCA-COLA: International Business Strategy for Globalization Michael Ba Banutu-Gomez William G. Rohrer College of Business‚ Rowan University‚ USA Key Words International Differentiation Strategy‚ Global Strategy‚ International Marketing Strategy‚ Culture in International Marketing Strategy‚ Coca-Cola Strategy‚ International Distribution Strategy‚ Choosing Distributors and Channels‚ The Challenge of Distribution
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Performance Appraisal Research on Expatriates of Multinational Enterprises Case Analysis of Nokia CHEN Lu Hong Kong Baptist University E-mail: chenlu0719@126.com Performance Appraisal Research on Expatriates of Multinational Enterprises Introduction Nowadays‚ the competition of global business practices is becoming more and more intense‚ thus having an effective expatriate management system is urgent for every multinational enterprise. In this project I mainly studied the importance and
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The review of the Social Performance of Coca Cola Coca Cola is the world largest beverage company at the moment (Food and Beverage Close-Up 2010). Being a large and well known company‚ They have several responsibilities and obligations to both the society and stakeholders. Social responsibilities means that business should oversee the operations of the economy which fulfill the public expectation (Steiner 1971). Most businesses primary focus is to make profits and staying ahead of their competitiors
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