Växjö University School of Management and Economics Spring 2006 The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L’Oréal Paris Case Study Tutor: Christine Lundberg Examiner: Jerzy Kociatkiewicz Authors: Lauranne Fina 840903 IBO305 Tytti Luc 840502 IBM342 Emilie Venezia 840413 IBM342 PREFACE During this work‚ we experienced how to manage the relationships within our work group in order to be efficient. Trust and collaboration
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Relocating the American Dream The America of the 1960s as Portrayed by the New Journalists Norman Mailer‚ Hunter S. Thompson‚ and Tom Wolfe Master ’s Thesis Department of English University of Helsinki Supervisor: Bo Pettersson Date: 25.3.2009 Meri Laitinen 1. INTRODUCTION .............................................................................................................3 1.1 Aims and methods ..............................................................
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HKU570 ZHIGANG TAO L’ORÉAL: EXPANSION IN CHINA After acquiring Mininurse at the end of 2003‚ this new Chinese acquisition of Yue-Sai only serves to confirm our determination to step up the pace of growth in China. - Lindsay Owen-Jones‚ CEO‚ L’Oréal1 On January 26th 2004‚ French cosmetics giant L’Oréal signed an agreement to acquire a famous Chinese cosmetics brand Yue-Sai. 2 The acquisition came shortly after L’Oréal made another successful bid for Raystar Cosmetics (Shenzhen) Co.
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At first they were not allowed to franchise in China‚ but in 2004 they were allowed. But unlike in other countries which McDonalds are operating‚ they are a bit reluctant to franchise in mainland China. On the other hand there is a tight competition among various food suppliers‚ both western foods and traditional Chinese foods. The aim of this paper is to 1. Critically analyse the environmental forces affect on McDonalds development in China 2. Critically evaluate the opportunities and
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Classic Brand Across Time and Space ——the case analysis of world-famous brands L’Oreal Paris Cai Conglie 1‚ Zong Xujuan 1 1. WUHAN UNIVERSITY OF SCIENCE AND ENGINEERING 470073 Abstract we’ll to find out the real reason of its success through the analysis of world-famous brands L’Oreal Paris. Through the unique strategy‚ sword pointing extraordinary position‚ with the particular approach‚ use science and technology to build high-end products‚ of L’Oreal Paris to study its product and its design positioning
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COMPANY PROFILE L’Oreal S.A. REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. L’Oreal S.A. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................................................
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SOMMAIRE Introduction 4 I. L’OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6 Une demande exigeante et volatile 6 Des zones géographiques en croissance 7 2. L’OREAL‚ leader incontesté du marché des cosmétiques 7 Une évolution basée sur l’expérience 7 Des Domaines d’Activités Stratégiques performants 8 La concurrence
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Executive summary: This report has demonstrated the scenario planning of L’Oreal’s three (3) years strategic plan to increase its market share through increasing brand loyalty‚ creative and innovative skincare products in Malaysia market. L’Oreal Group‚ based in Paris‚ France‚ is one of the global market leaders in cosmetic industry worldwide. As its commitment of manufacturing beauty products to all men and women over the world‚ they continue to produce high quality of cosmetic products for fulfilling
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Summary: Executive summary 8C’s Strategic alternatives Strategic recommendation Tactical marketing plan Executive summary: The strategic problem is: L’Oreal can’t duplicate the success of the ‘’class to mass’’ strategy in the US market for the Plenitude products line. The main critical causes led to this problem are: * US consumers behavior is totally different from French consumers consumer * Positioning of the Plenitude product line which was not suitable
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SWOT analysis The SWOT analysis is a strategic planning method which takes into account both internal and external factors. The internal factors are the strengths and weaknesses internal to the organisation‚ while the external factors are the opportunities and threats external to the organisation. * Strengths: characteristics of the organisation that give it an advantage on competitors. * Weaknesses: characteristics that put the organisation on a disadvantage relative to competitors.
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