Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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factors were at play when Yannis Costas evaluated the market and strategy for the Spain in the 1ate 1990s. Factors described by D. A. Ball‚ et al‚ 1‚ considered relevant in a country screening and assessing market expansion‚ especially the xx screen‚ political and legal and the fourth screen‚ socio-cultural‚ were not favorable for an aggressive expansion in Spain. The key issues in the Delta Foods expansion in Spain are: Probe deeper on these questions: 1. What are the expertise strengths
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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During Franco’s regime Spain became isolated from democracy‚ he had followed Primo de Rivera’s dictatorship which resulted in the Spanish Civil War. During the war the leaders of the Spanish military army immediately asked Germany for their help asking them for aeroplanes to fly in troops from Morocco to Spain. Originally Germany rejected the request as they thought it would result into a war within Europe‚ however Adolf Hitler did not agree with the current leaders views and after a discussion he
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America’s way of handling any business issues‚ it is also necessary that we are aware of other countries’ business communication and etiquettes. Spain is a country that has many important facts and business etiquettes that need to be considered when doing business in Spain. The main fact that should be known is that the predominant language spoken in Spain which is Spanish. Other important facts to consider include their way of treating co workers and others‚ the type of system business runs on‚
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Spain is a wonderful and beautiful place not only that but it also is a great place to study the Roman ruins. Spain is a very historical place and it has plenty of locations that can be seen by their tourists. Taking time to look and research places to go and visit historically will show you how amazing things are. Spain is a wonderful country to visit in order to see Roman ruins because Spain has one of the finest examples of Roman ruins‚ shows how buildings can be rebuilt through the years‚ and
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Spain Research Paper From rugged mountain ranges to soft-sand beaches‚ dazzling white cities to Gothic cathedrals and mosques‚ colorful religious festivals to dramatic bullfights‚ Spain beguiles the senses. Spain is one of the most visited countries in the world. Why wouldn’t it be? Spain is a gorgeous place to visit‚ so full of rich culture and amazing food. That’s not all of it though; Spain is one of those places you have to experience yourself. Located in South Western Europe; Spain
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Tourısm & Society | SPAIN | Tourısm & Society | SPAIN | SPAIN 1. General Information About Spain 1.1. Geography Spain is a country located in South Western Europe. It borders two different seas‚ the Mediterranean Sea and the Balearic Sea‚ and the Atlantic Ocean. It shares land-based borders with France and Andorra to the North‚ and Portugal to the west. It is a member of the European Union. The Canary Islands and that the Balearic Islands also belonged to Spain. It is the second-largest
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view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:- A.) PEST Framework. B.) Departmentalized by geographic location. C.) Social Responsibility. 2.0 NOKIA CORPORATION 2.1 Company Background The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
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