Apple Inc. – Rational System Apple Inc. was formerly known as Apple Computer Inc for about 3 decades‚ but removed the word "Computer" in 2007‚ to show the company ’s ongoing progression into the consumer electronics market‚ in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod‚ iPhone‚ iPad‚ computer software such as the Mac OS X operating system‚ and personal computers such as the Mac Book and Mac Book
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culture of the Apple Inc‚ a US-based consumer Electronics Company which creates‚ design‚ produce‚ path-breaking and world-changing electronic products and systems‚ including Macintosh line of computers‚ iPhone‚ Ipad and OS X operation system. The Apple store also provides hardware and software product for customers around the world. Established since 1976‚ Apple Inc. has become the largest technology computer in the world according to Apple’s (2011) website. The goals of Apple Inc. are all aim to
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APPLE INC 2 Voted as the most innovative company for three consecutive years during 2006-2008 and voted as America’s number 1 most Admired Company (McGregor‚ 2008)‚ Apples faces a major challenge to continue growth at this level. Describe two factors you think Apple should consider as the company develops long-term strategy for growth. I think that as Apple continues to move forward with out the guiding force that was Steve Jobs‚ they have to consider the impact that competitors
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Apple‚ Inc. a) Operational Balanced Scorecard: Apple‚ Inc. Increasing customer expectations and a rapidly changing market are continually putting pressure on Apple to maintain a balanced scorecard. From the information reviewed‚ it is evident both financial and non-financial measures of Apple operations constitute the management of their strategic decisions and evaluations of the cost of quality measures. Using the balanced scorecard approach to define the financial positioning of Apple creates
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for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers‚ it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook. Economic Segment Apple Computers Inc. was
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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Apple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997‚ Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side‚ Article dig into the field
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Tutorial 1: Markets and Organizations Q1. Case Study [pic] Managing external influences First Group (First) is the UK’s largest transport operator‚ employing more than 137‚000 people in the UK and the USA. In the UK‚ it runs rail services carrying around 275 million passengers a year. It is the UK’s largest bus operator and also runs a rail freight business. In the US‚ it operates school transport for nearly four million students a day. The company is seeking to extend it operation in UK
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Chapter Seven (Making Decisions) Application Case: “Apple Inc --- Failing and Succeeding” 1) How would you classify each of Apple’s two decisions --- programmed or nonprogrammed? Explain your answer. The decision regarding Apple’s choice to not license their operating system and software to other computer companies was a non-programmed decision because the decision was made solely on the fact they were the first (pioneer) to introduce an operating system and thought that they were superior
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Apple Inc. Global Impact 1 Apple Inc. Global Impact Ms. Laura Alderson MGMT 3510-002 By Gabriela Gonzalez 29 April 2013 Apple Inc. Global Impact Apple Inc. Global Impact 2 The Apple Company has been growing for several years due to changes in technology and by the adjustments to the consumers to their products. Before Apple Company success‚ several music players were more popular than a number of Apple products. In 1958‚ the cassettes were top in the music industry‚ but it was
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