苹果电脑PEST分析 PEST分析是指宏观环境的分析，宏观环境又称一般环境，是指影响一切行业和企业的各种宏观力量。对宏观环境因素作分析，不同行业和企业根据自身特点和经营需要，分析的具体内容会有差异，但一般都应对政治（Political）、经济（Economic）、技术（Technological）和社会（Social）这四大类影响企业的主要外部环境因素进行分析.概括的说，分析宏观环境就是分析宏观环境中的趋势及其对企业的影响。 趋势——是具有某些势头和持久性的事件的方向或演进‚为了制定战略，组织必须能够预测它周围环境的变化，控制环境或简单地假设环境是稳定的。但事实是未来不可预测。我们虽不能预测未来，但可以预测未来的各种可能，开阔思路，这样才能判断出正确的未来‚我们根据PEST分析模型来分析苹果电脑的宏观环境：（在这里我们主要分析在中国的宏观环境） Political Analysis : Which contains frame of national economic‚ political system‚ government policy and law. Apple
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suitability. Evaluation IKEA strategies regards Suitability Suitability refers to the strategy is used to evaluate whether the strategies address the key ’opportunities’ and ‘constraints’ underlined by the organisation ’s strategic position (Johnson et al.‚ 2008). This criterion can be examined by checking the strategic options against the environment‚ capabilities and the stakeholder expectations. Therefore‚ the analysing of PESTEL‚ Five Forces and strategic capabilities of IKEA in section above will
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Furniture Industry 3 World Furniture Production 3 Role in World Economy 4 Characteristics of the furniture industry 4 Industry Trends 4 Furniture Industry in Pakistan 5 Introduction to IKEA 6 The IKEA Concept 6 History 6 IKEA Range 7 1. Design 7 2. Function 8 3. Low Price- 8 IKEA Product names 8 IKEA Catalogue 9 Major Global Competitors 9 Major Pakistani Competitors 9 Government Policies Targeted at the Industry 12 Policies to encourage location in a host country 12 Policies to Protect
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A case study of IKEA Abstract The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization‚ china is under the influence of effects of globalization. China boosting a remarkable economic growth in the past two decades‚ stands out under the spotlight of international business. Being amazed by the huge business potential posed by a population of 1.3 billion‚ many multinational companies have joined the competition to attract
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IKEA and Its Cultural Diversities International business is used to collectively describe all commercial transactions whether it is private or governmental‚ in terms of sales‚ investments‚ logistics‚ and transportation that takes place between two or more regions‚ countries‚ and nations beyond their political boundary. Private companies embark on such transactions for profit. This refers to all those business activities which involve cross border transactions of goods‚ resources and services between
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“Finger lickin’ Good”‚ and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC‚ and hat services and products that KFC provide. History of KFC KFC‚ Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally
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IKEA’s Case Study 1. How is IKEA profiting from global expansion? What is the essence of its strategy for creating value by expanding internationally? a. IKEA expands to other markets in order to get new customers and sales. In addition‚ expanding globally allows companies and firms to increase their profitability. IKEA was able to expand their market for their domestic product offerings by selling those products in international markets. IKEA applied the following strategy in expanding internationally
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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parties respect the agreements between the MNCs and the government. This will help IKEA ensure the healthy business environment. However‚ In Poland after the fall of communist government make the political situation changed drastically. That has bad impact to relationship between the supplier and IKEA such as the supplier tried to raise price. Economic factors The economic crisis is the good economic factor for IKEA when the US dollar the importing cost of raw materials from Sweden was getting more
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IKEA Case Study Question 1 Investigate IKEA ’s business model and sources of competitive advantage as depicted in the case. Why do you think it has been so sucsessfull in the fragmentated fuurniture industry? What do you concider to be IKEA ’s main weaknesses? To answer question one I will split the question into three parts. Begining by investigating IKEA ’s business model and sources of competitive advantage. Then goin on to adress why it has been so sucsessfull in the fragmented furniture
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