Question: Choose one of the following readings from the first module book‚ The art of English: everyday creativity: (a) Ronald Carter‚ ‘Common Language: corpus‚ creativity and cognition’‚ pp. 29–37. Summarize the main points of your chosen reading‚ and evaluate‚ with reference to other material in the module you have engaged with to date‚ the extent to which it helps you understand how to identify creativity in everyday language. ANSWER: The concept of creativity is very complex and could
Premium Cognition Creativity Open University
What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2‚000 words (1‚800 to 2‚200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report. - Use tables & diagrams should
Premium Aer Lingus Strategic management Reference
2nd tier airports. 4. Marketing objective: Acquisition-Stimulate demand with eye on stealing share from flag European carriers. 5. Target market was fare conscious customers who otherwise wouldn’t have travelled by air. 2. How do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service
Premium Low-cost carrier Airline Costs
Issued: October 10‚ 2006 Contact: Jay Sorensen‚ 414-961-1939 IdeaWorksCompany.com Europe’s Top 4 Low Cost Carriers Generated 470 Million Euros (US$593 Million) From Non-Ticket Sources in 2005 But U.S. frequent flier programs produced revenues estimated at 2.5 billion Euros (more than US$3 billion) and better per passenger results. 1 Revenues from non-ticket sources‚ which are called ancillary revenues‚ have become an important financial component for low cost carriers (LCCs) in Europe and throughout
Premium Southwest Airlines Low-cost carrier Airline
It was the first budget airline in Europe‚ modeled after the successful US carrier‚ Southwest Airlines. It was founded to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to then state monopoly carrier‚ Aer Lingus. At the beginning‚ Ryanair was a full service conventional airline‚ with two classes of seating‚ leasing three different types of aircraft. Despite growth in passenger volumes‚ by the end of 1990‚ the company faced a great conflict‚ disposing of
Premium Airline Low-cost carrier Southwest Airlines
The case of Dogfight Over Europe: Ryanair describes the journey of two brothers and their emerging airline business. For almost a year their small airline had just one prop plane that held 14 passengers and operated within the small‚ secondary airports between Ireland and London. They experienced some initial success‚ but wanted to expand and grow the business more. The airline industry in Europe and more particularly Ireland and London was ripe for a new emerging business. There were many opportunities
Premium Airline Aer Lingus Marketing
1. INTRODUCTION The Airline Industry has been growing persistently and consistently over the past decade. Central to the globalization taking place in many other countries is the Airline Industry as it facilitates world trade‚ economic growth‚ international investment and tourism. It’s growth has generated many new opportunities for the tourism development. The benefits of tourism to the national economies of the countries are being realized by the government of those countries. Because of the companies
Premium Low-cost carrier Airline Southwest Airlines
Review Case Study Dogfight over Europe : RyanAir 1. Overview of RyanAir RyanAir was founded in 1985 by Tony Ryan who former has been worked in Aer Lingus. It established to provide schedule passanger airline services between Ireland and UK as an alternative flight to the state monopoly carrier‚ Aer Lingus. Initially‚ RyanAir was a full-service conventional airline‚ with two classes of seating and leasing three different types of aircraft. RyanAir’s objective was to maintain its position as Europe’s
Premium Airline Strategic management Southwest Airlines
Report Ryanair Report Of Case Study on Ryanair: Business Strategy Evaluation Submitted by Anthony K. Augustine to Rachel Sumner for MBA Module Tutor: Business Strategy at Rayat London College on 01-05-08 Word count 4‚150 Title: “Live the high life!” Ryan Air is Europe’s original low fare airline and is still Europe’s largest. However‚ their story has not been entirely successful. Evaluate Ryan Air’s business strategy over the last decade.
Premium Management Strategic management Marketing
Strategic Role of Information Systems in an organization. Information Systems (IS) Information Systems is systems comprising of people‚ processes and technology to process data into meaningful and interpretable information. This system aims at assisting management and business operations in making business decisions and support business processes. There are various types of information systems‚ for example: transaction processing systems‚ decision support systems‚ knowledge management systems‚ learning
Premium Decision support system Decision theory Ryanair