manufacturers to release new game consoles almost every year‚ that people have to buy if they want to have access to the new games (Oxford University Press‚ 2007)4. 4 Gillespie: Foundations of Economics – Additional chapter on Business Strategy‚ 2007‚ “Pestel Analysis of the Macroenvironment”‚ Oxford University Press Music Diversification The CD device is in constant decrease whereas new methods to listen to music are being developed or rediscovered: concerts‚ festivals‚ venues‚ radio‚ television‚ internet
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Singapore International Airlines Introduction Regarded as the national symbol and icon‚ Singapore Airlines is also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It
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PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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ways of cataloguing the vast number of possible issues that might affect an industry. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTEL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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Company profile Lululemon was founded in 1998‚ by Chip Wilson. After attending a yoga class‚ Wilson noted that the existing cotton clothing which people wear in yoga class was neither fitted nor appropriate for sweaty and stretchy yoga. He then spotted a gap between the increasingly popular sport and the unmet demand of yoga clothing. With a passion of making quality athletic clothing for women using technical athletic fabrics‚ Wilson started the company. The name of the company was chosen in a survey
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* MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. TABLE OF CONTENTS MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company
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Roles of Leadership: 1. Required at all levels: As per Deloitte‚ in a recent global survey‚ states that “to attract and retain the top talent of the future‚ leadership at all levels must become a strategic imperative” Leadership is becoming the crucial element for the sake of an organisation to grow and succeed. In the upper management‚ it’s essential for gaining co-operation in establishing of plans and procedures. Whereas in the lower level‚ it is recommended for understanding and implementation
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calculated as below: 3. Auditing Firm of the GAP‚ Inc. Deloitte & Touche LLP have audited the accompanying consolidated balance sheets of the GAP‚ Inc. and the other financial statements which are the consolidated statements of income‚ stockholder’s equity‚ and cash flows for three years in the period ended in January 28‚ 2012. They have also consulted the Company’s internal control over financial reporting as of January 28‚ 2012. Deloitte & Touche LLP indicated that consolidated financial
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04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests
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Business analysis Also known as cost benefit analysis reviews the sales‚ costs and benefit projection of a new product. Every company must have profit motivated objective with the new product. Now it’s time to analyze whether the new product is able to fulfill the profit making objective of the organization or not. Business Analysis is a structured methodology that is focused on completely understanding the customer needs‚ identifying how best to meet those needs‚ and then “reinventing” the stream
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