Volcom Inc. SWOT Volcom was acquired by PPR in May 2011‚ I did the analysis from the standpoint that Volcom’s management still remained independent. 1) Volcom’s advertising and promotional strategy consisted of athlete sponsorship‚ print advertisements‚ branded events‚ online marketing‚ branded retail stores‚ music‚ film‚ and the Featured Artist Series. The company has stayed true to its board sport heritage since day-one recognizing a portion of their customers to be "poseurs" or groups of people
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PESTEL Analysis of Food Souvenir Industry in Macau POLITICAL: Bejing Visa Policy: The GDP of Macau is expected to increase by 30% this year which indicates that the economy is recovering from 2008 recession. That means‚ if the economy keeps its same speed‚ Central govt. might bring some new policy on visa restriction for Chinese visitors similar to that of 2008 & 2007. If the central govt. observes any negative impact of the gaming boom‚ they might tighten the visa policy. International
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customers – to know too much about the food manufacturing industry (Pollan and Schlosser‚ 2008)‚ in the fear that customer loyalty could be lost upon their finding out various truths. To retain their customer base‚ according to documentary film ‘Food‚ Inc.’‚ narrated by Michael Pollan and Eric Schlosser‚ the image associated with food in the United States of America is that of an American farmer. Various motifs plastered all over food packaging and advertisements for food products‚ such as green pastures
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The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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The documentary Food Inc. provided a shocking view of corporate farming in the United States. It exposed the unhealthy‚ harmful‚ and the inhumane process behind the farming industry. The documentary addresses the problems in the typical supermarket today and the conception of the meats. They talk about how the producers of the products in the grocery store care about is how the packaging of the products is viewed. They bring out the issue that most of the products in the shelfs are often showed to
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Geert Hofstede defined that culture is "collective programming of the mind distinguishing the members of one group or category of people from another". (HOFSTEDE‚ 2012a) Human culture derives from people’s background‚ education‚ gender and so on. Therefore‚ different people have various cultures. Culture can influence employees’ relationship in workplaces. (HOFSTEDE‚ 2012b) Geert Hofstede studied this question for more than six years‚ and found six groups of national cultural dimensions. The first
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Individual Project Colorado Technical University Quatassa Trotter MGM 340 March 26‚ 2013 PHASE 5 INDIVIDUAL PROJECT Abstract As a consultant for ABC consulting group‚ I have been assigned an assignment which includes the selection of 2 for-profit firms from the fast-food industry. My firm has been contracted by XYZ Venture Capital Group to give advice about where to make a significant investment. My consulting firm’s depth and analysis will be compared with other consulting outfits to finalize
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PESTEL Political- The theatre is subsidized by the public purse in the form of local authorities and the arts council (Arts council‚ 2010). However‚ funding is under continual pressure after cuts made to the arts budget by the coalition government (Mintel‚ 2012). This has been evident since 2008 where the arts council of England stopped funding of the theatre meaning it is only supported by Winchester City Council‚ Hampshire city council‚ sponsors and friends of Theatre Royal Winchester (Burn
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Table of content 1. Introduction 1 2. Importance of environmental analysis 1 3. Procedure 1 4. Findings 2 1. PESTEL analysis for environmental scanning 2 2. Political factors 2 3. Economical factors 3 4. Socio-cultural factors 4 5. Technological factors 4 6. Environmental factors 5 7. Legal factors 5 8. Porter’s five forces model for environmental scanning 6 9. Threat of entry 6 10. Threat of substitutes 7 11. The power of buyers 7 12. The power
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When she using a discount rate of 12 percent in early forecast‚ the company is definitely overvalued. And when the discount rate is below 11.2%‚ as the sensitivity analysis shows‚ the share price of $42.09 is lower than what it should be. Kimi requests her assistant Joanna Cohen to estimate Nike’s cost of capital. Joanna’s analysis is partly right. Considering that non-Nike brands only account for 4.5 percent of revenue and all sports-related businesses face the same risk factors‚ she chooses
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