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Pestel Analysis of Food Sorvenir Idustry in Macau

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Pestel Analysis of Food Sorvenir Idustry in Macau
PESTEL Analysis of Food Souvenir Industry in Macau

POLITICAL:

Bejing Visa Policy: The GDP of Macau is expected to increase by 30% this year which indicates that the economy is recovering from 2008 recession. That means, if the economy keeps its same speed, Central govt. might bring some new policy on visa restriction for Chinese visitors similar to that of 2008 & 2007. If the central govt. observes any negative impact of the gaming boom, they might tighten the visa policy.

International pressure group: Macau Govt. has set the 1:1 employment ratio between local and imported labor. This ratio requirement has prevented some large scale projects to accelerate their construction and operation program. The visit by the top US diplomat in last month indicates that they are pressuring Govt. to change the ratio and to assist them in hiring necessary workers to build and run the casinos.

Government Policies: different international brand, organizations, and institutions, such as British Chamber of commerce and SMEs, operating business in macau are pressuring Govt, to allow them to import skilled foreign labor because macau lacks the necessary labor force.

Funding, grants and initiatives: Last month macau recorded the highest trade deficits ever, 3.2 billion. Since macau exports service, it is unlikely the impact will be high on economy. At the same time Govt. is looking to diversify the economy. Therefore, govt. might provide some grants or initiatives such as tax benefits or low rate funding to the manufacturers and exporters.

TECHNOLOGY:

Economy of Scale: As the technology is getting advanced there has been introduction of new machineries all the time. Due to introduction of this machineries the production has increased tremendously then it was few years ago. The economy of scale is extremely important in this kind of industry. Scale effects on producing, marketing and distributing.

Internet: As the number of internet users are growing as well as

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