the coming years. In order to structure the information‚ several management tools will be used such as: SWOT analysis: this will help to identify the strength and weaknesses together with the company’s environmental opportunities and threats. PESTEL analysis: This tool will select the vital influences on the company’s future development‚ which factors are most likely to change and which ones will have the greatest impact on the company.( Oxford University Press‚ 2007) Porter’s Five Forces: will
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com/pages/article/newSTR_66.htm. Ottink‚ F. (2004). "EasyJet will soon be bigger than Ryanair." Retrieved on March 18th 2013‚ from http://www.yeald.deyeald/a/33111/easyjet_will_soon_be_bigger_than_ryanair.ht ml. Skywards (2013). "EasyJet." Retrieved on March 18th‚ 2013‚ from http://www.skywards.com/partner_details.aspx?SkinID=1Partner%20Airlines&id=tcm:431-1023221. Sørensen‚ T. C. (2005). An analysis of the European low fare airline industry with focus on Ryanair EU Business & Law‚ Aarhus School of Business M.Sci. Sumberg
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large-sized airlines‚ recently‚ the model of low cost carriers is widely spread from America to Europe‚ the success attracts rivals to adjust business models to enter this market. Air France-KLM also attempts to adopt this strategy. This essay will use PESTEL and stakeholder theory‚ as well as corporate social responsibility (CSR) concept to analyze general environment and specific environment including customers and suppliers. Main ideas are Air France-KLM (FK) should concern CSR behavior especially including
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concern however is that maintaining quality of service at profitable levels has become increasingly difficult bearing in mind the threats faced by SIA in both macro and micro environmental contexts. In considering these threats this report uses a PESTEL analytical framework to illustrate those factors of relevance to SIA competitive capabilities and profitability. Examples of these threats include the fact that fuel prices have consistently increased and will do so into the future while price wars
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Table of Contents EXECUTIVE SUMMARY 2 1. COMPANY OVERVIEW 2 1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED
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ca/sect/coneng/tamer/Courses/1299/Ref/strategy%20unde r%20uncertainty.pdf 9 10. Regine Barth‚ Franziska Wolff‚ Corporate Social Responsibility in Europe – rhetoric and realities‚ 2009‚ pages 270-272 http://books.google.com/books?id=zgL3p855qu4C&Ipg=PA270&dq=PESTEL%20Fram ework&pg=PA270#v=onepage&q=PESTEL%20Famework&f=false 11 18. H. Mintzberg (1994) The Fall and Rise of Strategic Planning Harvard Business Review January/February p107-114; -8- 20. H. Mintzberg (1994) Rethinking Strategic Planning Part II: New Roles for Planners
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private sector‚ happy clients keeps an organisation in the business. A PESTEL model includes the collection and interpretation of evidence about external aspects which have‚ or may have‚ an impact on the business. This model will be used in this project in order to describe the most important issues in the company’s environment that shaped its development both in the early years of the company’s growth and in the latest period. The PESTEL analysis classifies environmental influences into six main types:
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12 3. Segmentation 17 3.1 Target Market 17 3.2 Products/Services 20 3.3 Competitors Analysis 20 3.4 Market 21 3.5 Brand 21 4 Internal
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Introduction Ryanair is one of the most unique and successful low-cost airlines in Europe. Despite having so many negative associations‚ it still remains the leader in this market by having the biggest share of customers and flights (European Low Fares Airline Association‚ 2008). Hence‚ what are Ryanair brand key secrets making it so successful? The Keller‘s Customer-Based Brand Equity Model incorporated with Pillars of the Brand were used to make an analysis which helped to answer this question
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