Table of contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p
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Executive Summary E-business Background Zara‚ part of Spanish giant Inditex Group‚ provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara‚ Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social
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Country report PERU Summary Now that the worst of the economic crisis is over‚ the balance can be made up for Peru as well. GDP growth will fall to 1% in 2009‚ a steep drop from the 9.8% registered in 2008. However‚ in comparison to its peers‚ this can be considered a good result. Monetary and fiscal stimuli have supported growth so far. However‚ with regard to the fiscal stimulus‚ the bottom of the treasury chest is in sight. On the back of higher spending and falling revenues‚ the budget deficit
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PESTLE analysis * Political factors There are several aspects that should be taken into the consideration. The overall economic situation in the world and in specific regions can take a significant role in a political decision making in any country. For example‚ the economic downfall in Greece and Spain might influence policies of other European countries which might take new restrictions. The tax policy is another important factor in this context. In Europe the average standard VAT rate is
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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Zara is the flagship brand of the Spanish retail group‚ Inditex SA‚ one of the super-heated performers in a soft retail market in recent years. When Indtiex offered a 23 percent stake to the public in 2001‚ the issue was over-subscribed 26 times raising Euro2.1 billion for the company. Zara is unique model in business world today it has its own principles which may varies from its competitors in the same industry starting from production strategy ending with supply chain management strategy‚ these
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To: Zara Management From: Subject: Zara ’s US Expansion Date: 2001 Background Following is an analysis of Zara ’s current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara ’s expansion strategy thus far has been quite successful; however‚ with every new store opened‚ its ability to maintain an efficient centralized production system and a strong‚ unique culture will be diminished. Analysis Let us first consider Zara ’s
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INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification of key issues facing the organization arising out of the audit 2. The explanation of the organization’s
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Case discussion ZARA: FAST FAHION 1) What is Zara’s basis of competitive advantage? How does it travel globally? At the heart of Zara ’s success is a vertically integrated business model spanning design‚ just-in-time production‚ marketing and sales. The key to this model is the ability to adapt the offer to customers desires in the shortest time possible. For Zara ‚ time is the main factor to be considered‚ above and beyond production cost. The group believed that vertical integration gave
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are also made. IKEA‚ SWOT; PESTEL; Porter’s Five Forces; Value chain analysis 1 1. Introduction and Company overview............................................................... 3 2. PESTEL analysis..........................................................................
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