Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world
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History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store
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whether to buy Nike’s Stock Nike’s net income has fallen from $800 million to $580 million since 1997. Also its profit and market share have declines significantly from 48% to 42% (Shoe products market share) from 1997 to 2000 To counter this down fall Nike has decided to develop more athletic shoe products in mid-priced segment and also to push their apparel line. It has also decided to cut down expenses Analyst reactions are mixed – Lehman Brothers report a recommended “Strong Buy” whereas UBS Warburg
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Nike and International Labor Practices Nike has long been known as the only brand of shoes to wear. Since its inception in the early 1970s‚ teenagers have seen the brand’s “swoosh” as a mark of cool. With their celebrity endorsements with people like Tiger Woods‚ kids have wanted the shoes so that they could be like their sports star. Nike was headed to the top rung of the athletic shoe industry until it hit trouble in the 1990s with news leaking out about labor violations in its factories overseas
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Reading Questions for Phil 413.900‚ Spring 2009 (Daniel) Questions on Descartes’ Meditations I & II (Jan. 22) 1. For Descartes‚ why can’t knowledge gained through sense experience be trusted as the basis of knowledge? 2. How are the doubts raised by our experience of dreaming different from‚ and more profound than‚ doubts raised about errors in sense experience? 3. How is the evil genius argument intended to be broader in scope than either the arguments about doubting sense experience or dreaming
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NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo‚ Jan Clark Meer‚ Regginald Young‚ Johnedel Quintero‚ Arvin Dioneda‚ Jefrick September 18‚ 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike‚ there was Blue Ribbon Sports (BRS). It was the company Phil Knight‚ our founder‚ and legendary track coach Bill Bowerman created in 1964 to provide athletes with
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First Day of Class: Ancient (greek and Roman) Dark Ages (things were a mess) Medieval Modern 1/27/12 Stock market is a signal of economy (optimistic) When pessimistic bad stock market 1982 people became excessively optimistic (excess debt) wages stagnant since the early 1970s made up difference by borrowing debt Start of the FIRE economy Finance Insurance Real Estate Manufacturing peaked in the 1970s With FIRE Wall Street got huge Securitization (sold bundled debt
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A Review of Thomas Nagel’s ‘The Absurd’ PHIL102000 June 30‚ 2012 Professor S. Gallegos ABSTRACT In his paper‚ The Absurd‚ Thomas Nagel attempts to provide some insight regarding the problem of the meaning of life. He makes clear‚ his conception of this problem‚ which concerns the natural expression of the sense that life is Absurd‚ and then offers a persuasive account of what such absurdity might consist in. I believe that Nagel’s proposal provides important insight
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For the first time in history‚ children have a shorter life expectancy than their parents‚ this is due to the slow decline of physical activity in children of the years. The Nike Designed to Move Campaign has taken action to try and stop this downward trend of physical activity from happening. Nike believes that this issue stems from lack of physical activity in younger children. Therefore‚ later in life‚ this new generation of kids would have to deal with a higher risk of health related problems
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"Araby" Knight The short story "Araby" by James Joyce could very well be described as a deep poem written in prose. Read casually‚ it seems all but incomprehensible‚ nothing more than a series of depressing impressions and memories thrown together in a jumble and somehow meant to depict a childhood infatuation. Like the sweet milk inside a coconut‚ the pleasure of this story comes only to the reader who is willing to put forth the intense effort necessary to comprehend it. Or like an onion
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