Strategic Management Analysis of Nike
NIKE
_______________
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR STRATEGIC MANAGEMENT
_______________
BY:
Castronuevo, Jan Clark
Meer, Regginald
Young, Johnedel
Quintero, Arvin
Dioneda, Jefrick
September 18, 2009
Section 1 - Executive Summary
Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World Headquarters located in Beaverton, Oregon is home to more than 7,000 employees.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runnersof 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.
Nike does more than outfit the world’s best athletes. We are a place to explore potential,
_______________
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR STRATEGIC MANAGEMENT
_______________
BY:
Castronuevo, Jan Clark
Meer, Regginald
Young, Johnedel
Quintero, Arvin
Dioneda, Jefrick
September 18, 2009
Section 1 - Executive Summary
Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World Headquarters located in Beaverton, Oregon is home to more than 7,000 employees.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runnersof 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.
Nike does more than outfit the world’s best athletes. We are a place to explore potential,